The Weather Channel Interactive Celebrates The Mobile Platform With A Blackberry A Day Giveaway

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The Weather Channel® Interactive (TWCI) is hosting a Mobile-themed promotion

TWCI will give away a BlackBerry® smartphone every day to promote the use of its mobile products this summer as a resource for forecasts and other travel information, such as airport delays and traffic.

Who: All visitors to or the TWC mobile web site ( can enter for the chance to instantly win a BlackBerry smartphone from Research In Motion (RIM). In addition, consumers can enter into the drawing for the "Weather Anywhere" Grand Prize Pack of a high-definition TV, a laptop and a BlackBerry smartphone enabled for their preferred carrier.

Why: To serve as a reminder that the mobile Web is the ideal planning tool and information resource for the upcoming summer travel season. To promote the month's events, The Weather Channel Interactive will run a variety of promotions across its PC and mobile Web sites as well as on The Weather Channel Network.

When: Starting now and running through June 20, 2008

Where: The contest is featured online, on-air and on the mobile Web. Visit the TWCI web site (, the TWCI mobile web site (URL) and the Weather Channel to enter.

The Weather Channel Mobile has been the #1 content provider on the mobile Web and is consistently one of the top five mobile Web sites in the US. It offers advertisers a great opportunity to reach active engaged users with unique ad products that include geo-targeted and weather triggered ads. For more information, visit

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Dave Blumenthal
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