The Weather Channel Interactive Celebrates The Mobile Platform With A Blackberry A Day Giveaway

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The Weather Channel® Interactive (TWCI) is hosting a Mobile-themed promotion

TWCI will give away a BlackBerry® smartphone every day to promote the use of its mobile products this summer as a resource for forecasts and other travel information, such as airport delays and traffic.

Who: All visitors to weather.com/mobile or the TWC mobile web site (weather.com/mobile) can enter for the chance to instantly win a BlackBerry smartphone from Research In Motion (RIM). In addition, consumers can enter into the drawing for the "Weather Anywhere" Grand Prize Pack of a high-definition TV, a laptop and a BlackBerry smartphone enabled for their preferred carrier.

Why: To serve as a reminder that the mobile Web is the ideal planning tool and information resource for the upcoming summer travel season. To promote the month's events, The Weather Channel Interactive will run a variety of promotions across its PC and mobile Web sites as well as on The Weather Channel Network.

When: Starting now and running through June 20, 2008

Where: The contest is featured online, on-air and on the mobile Web. Visit the TWCI web site (weather.com/mobile), the TWCI mobile web site (URL) and the Weather Channel to enter.

The Weather Channel Mobile has been the #1 content provider on the mobile Web and is consistently one of the top five mobile Web sites in the US. It offers advertisers a great opportunity to reach active engaged users with unique ad products that include geo-targeted and weather triggered ads. For more information, visit http://www.weather.com/mobile.

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Dave Blumenthal
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