JayBar Wins 2008 Vity Award for Best Nutrition Bar

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Jay Robb Enterprises Inc. wins top honor for its JayBar Protein Nutrition Bars from Vitamin Retailer Magazine.

Jay Robb Enterprises Inc. (http://www.jayrobb.com) is pleased to announce that its JayBar protein bars have been awarded with a First Place Vity Award in the Nutrition Bar category. Each year, Vitamin Retailer Magazine honors the natural food industry's best-selling products based on a nationwide survey. The magazine polls health food retailers to determine which natural products are their top sellers in various categories. The leading items in each category are then recognized by Vitamin Retailer's Vity Awards. Complete details will be available in the June issue of Vitamin Retailer Magazine.

Jay Robb's "No-Junk" JayBars are available in three delicious flavors: peanut butter, fudge brownie and cashew-coconut. Reformulated and improved in 2007, the JayBars have a unique crunchy texture, along with an incredibly scrumptious taste. According to Jay Robb, founder of Jay Robb Enterprises Inc. and formulator of the JayBar, the JayBars are made without any "junk" ingredients often found in other protein bars.

JayBars contain 14 grams of protein (15 gram of protein in the peanut butter JayBar) from whey protein isolate. These high-protein bars are also made with whey protein, organic nut butters, organic agave syrup, whey protein crisps, xylitol and all natural flavors.

Jay Robb Egg White Protein also won the second place Vity Award in the best-selling Protein Powder category. Available in vanilla, chocolate, strawberry and unflavored, the protein utilizes natural flavors that are enhanced with xylitol and stevia. The protein also contains natural soy lecithin, which makes it easy to mix with the turn of a spoon. Each serving provides 24 grams of protein and comes from chickens that are not treated with hormones.

Located in Carlsbad, California, Jay Robb Enterprises Inc. has been producing high quality natural protein powders, nutrition bars, and health products since 1988. CEO and founder Jay Robb is also the author of the bestselling books The FRUIT FLUSHâ„¢ - 3-Day Detox, The Fat Burning Diet, and The FRUIT DIET. For more information, please visit http://www.jayrobb.com.

Media contact: Nancy Ferguson at 760.448.1606

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