With Internet penetration growing at 23 per cent* from 2006 to 2007, Thailand is an emerging web market, with enormous growth opportunity
Singapore (PRWEB) June 6, 2008
Admax Network, Southeast Asia's leading website representation and digital advertising network of premier local and international sites, has been appointed as the exclusive advertising reseller for Thailand's largest local-language news portal, Thairath.com.
Serving as the online version of the country's oldest and best-selling, Thai-language broadsheet, Thai Rath, the portal's news ranges from dramatic coverage of crime, corruption, accidents, and disasters to snapshots of sports, entertainment and business news to in-depth stories on Thai politics, economy and society. Whilst national daily-print circulation is reported in excess of 1.2 million readers, the diversification into online media is now attracting almost one million unique visitors a month with an average of 22 million page views per month. The portal offers a wide range of banner-advertising opportunities on the homepage, as well as within its daily news, entertainment, business and lifestyle sections - reaching a young, dynamic local audience, aged 21-30, who are socially active and influential.
The appointment of Admax Network, with its vast digital-specialist advertising network in Thailand, will drive revenue growth for Thairath.com's vital online business. Thai Rath's exclusive media partner - Kapook - believes that Admax Network is well placed to help achieve Thai Rath's digital sales strategy.
"With Internet penetration growing at 23 per cent* from 2006 to 2007, Thailand is an emerging web market, with enormous growth opportunity," commented Gilbert Lo, Director of Media Development for Admax Network. "Online advertising spend is burgeoning, increasing an estimated 48 per cent last year. However, at US$25 million, Thailand's online advertising spending is a mere one per cent of the country's total ad spending, greatly lagging behind other markets. The good news is there is a huge potential for online publishers and advertisers in Thailand, and as Southeast Asia's largest online local advertising network, we are proud to be able to bring lucrative advertising opportunities in Thairath.com to advertisers seeking to reach an ever-growing affluent and informed Thai audience."
About Admax Network:
Launched in 2006, Admax Network is a subsidiary of Digital Marketing Solutions (DMS) Group. The company is Southeast Asia's leading site representation and digital advertising network with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam.
Admax Network represents leading local and international digital publishers in Southeast Asia and has a network of over 200 premier sites offering relevant local media content via online and mobile platforms. The company provides marketers with simple yet effective access to targeted consumers, whilst providing top agencies and publishers the ability to grow their advertising revenue and measure results. For more information, please visit http://www.admaxnetwork.com.
Thairath.com is Thailand's leading online local-language news portal. It is updated with breaking news continuously, 24x7. Thairath.com provides local news, together with commentary on topics related to the economy, sports, politics, international news, IT, science, education and agriculture. Its online advertisers include leading multinational companies such as BMW, Citibank, Epson, HP, Nokia, Sony and Mercedes Benz. Changes are underway to further enhance Thairath.com's users' interactive experience with compelling content to further drive traffic to the portal.