Macquarie Hosting Data Centre Drives

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How a fully managed data centre solution supports interactive advertising capabilities

We are in the midst of a significant boom in the digital media industry as marketers, advertisers and corporations turn to key players in this space to provide an innovative and cost-effective medium to communicate with their audiences

Macquarie Hosting, a division of Macquarie Telecom, today announced it has signed a three-year hosting deal with leading Australian automotive website,

Under the deal Macquarie Hosting will provide a high-availability, data centre solution comprised of both dedicated and enterprise virtual servers at their data centre to host's recently upgraded website and mission critical applications.

The Macquarie Hosting data centre was chosen by for its proven experience with digital media companies as well as its specialization in the design and implementation of complex managed-virtualised hosting environments. Previously,'s website and mission-critical applications were hosted partly in-house and partly with an external third-party on dedicated servers.

MACQUARIE HOSTING DATA CENTRE TURBO-CHARGES SEARCH WITH VIRTUALISATION carries more than 80,000 classified listings. New data indexing software was implemented in March to improve search functionality for customers and deliver more targeted opportunities for marketers. To support these upgrades needed to improve the scalability of its site to cope with increases in search volume and time on site.

"There is increasing pressure for digital media companies to deliver more relevant and innovative opportunities for marketers to communicate with their audiences. We also need to ensure a feature rich and highly responsive user experience with rapid scalability to cope with increased traffic," said Marcus Verrall, Head of Technology,, News Digital Media.

"Macquarie Hosting quickly understood our specific business needs and provided scalable data centre solutions with a rapid provisioning cycle. The data centre team's deep understanding of the challenges associated with enterprise virtualised servers was a key factor in our decision to partner with Macquarie Hosting. The clear engagement and provisioning process gave us confidence that they can meet our infrastructure needs both now and in the future."

Spread across multiple virtual hosts,'s mission-critical applications and content will be housed in Macquarie Hosting's ISO and DSD Gateway certified data centre, the Intellicentre. The data centre provides a high-availability network infrastructure with redundant firewalls, load balancing, switches and Internet ports provide low latency and security. High-speed tape backup and SAN storage services provide added redundancy.

The virtualised environment in the Macquarie Hosting data centre was designed and implemented in less than six weeks, half the standard implementation time for virtualised environments. Fast delivery was essential to ensure the support and scalable infrastructure in the data centre was in place to manage increased traffic to following the launch of its improved search functionality.

"We are in the midst of a significant boom in the digital media industry as marketers, advertisers and corporations turn to key players in this space to provide an innovative and cost-effective medium to communicate with their audiences," said Aidan Tudehope, Managing Director, Hosting, Macquarie Telecom.

"These customers need specialised dedicated managed hosting and virtualisation data centre solutions delivered by business partners that understand and can meet the 24/7 demands that the Web dictates."

ABOUT is News Digital Media's national digital automotive brand featuring comprehensive news and reviews from Australia's leading motoring experts. Additionally, provides road tests, motoring tools and a marketplace for online classifieds. The site carries more than 76,000 listings. is also available on mobile phone with

Macquarie Hosting is a division of ASX-listed Macquarie Telecom, a leading Australian and Asia Pacific supplier of Information and Communications Technology (ICT) solutions -- including voice, data, mobile and hosting -- for the business and government markets.

Macquarie Hosting provides high-availability, fully managed hosting, SAN/NAS storage management, accredited security and comprehensive monitoring and management for organisations with mission critical website and online transaction requirements. Its customers include Fairfax Business Media, Haymarket Media, and WebJet.

Its dedicated managed hosting and secure data centre facility, the Intellicentre, is certified to the highest local and international security standards including ISO 27001 and DSD Gateway. This helps organisations confidently address security concerns associated with corporate governance, privacy regulations and audit requirements such as Sarbanes-Oxley.

For more information see:
Macquarie Hosting data centre
Macquarie Telecom data centre hosting

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