Doba Announces New Solution to Manage Direct Ship Vendors

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New inventory on demand platform signals the dawning of a new age in supplier direct fulfillment for SMB e-commerce retailers.

Chicago, IL, June 10, 2008 - With inventory and fulfillment costs soaring and retailers looking for ways to reduce costs and acquire new customers and retain more of the ones they already have, recent advances in technology come at the right time. Doba, a leader in web-based product sourcing solutions for e-commerce retailers, today announced its entry into supplier direct fulfillment for SMB retailers.

Managed by an entirely new division within the award-winning Orem, Utah-based company, Doba's new inventory on demand system ( appeals to e-commerce retailers with annual sales exceeding several hundred thousand dollars who demand a number of things, including total transparency into direct ship vendor operations, access to an application programming interface (API), and a stable yet scalable solution for managing virtual inventory on demand.

"Over the last six years, we've spent millions of dollars of our own money and more than 80,000 man hours building a robust, scalable, and easy-to-use virtual warehouse and fulfillment system," said Jeremy Hanks, Doba Co-founder & Chairman, speaking from the 2008 Internet Retailer Conference & Exhibition in Chicago, Illinois. "Now, we support both direct and brokered supplier relationships, which means retailers can pay suppliers directly and use all of our data aggregation, order management, catalog updates, and more, or they can order through us acting as a broker on their behalf. Either way, retailers benefit from our evolving platform and supplier aggregation."

Doba's new inventory on demand platform also includes other dramatic enhancements, including access to: Product Sourcing API, a source code interface that utilizes industry standard Web Services solutions--including SOAP and XML--to simplify the integration process and ensure compatibility among incongruous software platforms; nearly 2,000,000 product images and descriptions from 300 manufacturers and suppliers in 25 top line categories; and, point-to-point customer service and support to ensure retailer satisfaction during critical steps in the order and fulfillment process.

"In many cases, aggregated purchasing power lowers the wholesale price on hundreds of thousands of items found in Doba's virtual inventory catalog," added Hanks. "This fact combined with Doba's fully automated and transparent ordering and fulfillment platform, signals a new era in supplier direct fulfillment for SMB retailers."

About Doba

Doba's Web-based Inventory on Demand Platform automates the e-commerce supply chain through virtual inventory management and direct merchandise fulfillment. Recently ranked as one of the nation's fastest-growing and most innovative companies--by indices like the Inc. 500 (#23), Deloitte Technology Fast 500 (#6), and the MountainWest Capital Network (#1)--Doba connects retail merchants to the virtual inventories of millions of products from hundreds of wholesale suppliers. For more information, visit


If you would like more information about Doba's supplier direct fulfillment platform for SMB e-commerce retailers, or to schedule an interview with Doba Co-founder and Chairman Jeremy Hanks, please contact:

Meagen Ridley
(801) 765-6105


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