Hinge Incorporated Releases Comprehensive Study of DC-metro Professional Services Firms

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Study compiles an in-depth analysis that will prove useful to service industry CEOs in the Washington D.C. metropolitan area.

The findings in this report are the first of its kind, and tell a compelling story to business leaders in this community. We are confident industry CEOs and leaders will be able to apply these strategies to their own firms.

Hinge Incorporated, a strategy and branding firm focused on the professional services marketplace, announced findings from a primary research study of 100 Washington, DC metropolitan area CEOs conducted in the first quarter of 2008.

Research Director and Hinge Strategy Managing Partner Lee Frederiksen, Ph.D. believes the data and analysis will help professional service firms in this region learn from high-growth firm best practices. Hinge selected 100 CEOs from companies with revenues from $1M to $1B, and segmented the companies into the following categories:

  •     Finance and accounting services
  •     Architecture, engineering and construction (AEC) businesses
  •     Information technology
  •     Management consulting

In addition, government contractors were compared to firms focused on the private sector. The study looked at both high- and low-growth firms, marketing spend and tactics, competitive pressures, strategic growth initiatives, and much more.

The study revealed several counterintuitive findings. For example, the highest-growing firms actually spent a lower percentage of revenues on marketing than their slower-growing peers. The report details what tactics these high-growth firms employ.

A complimentary copy of the findings may be downloaded by visiting: http://www.pivotalbrands.com/resources/surveys/survey2008.html.

"The Washington, DC-metropolitan region is unique with its mix of services companies selling to public and private sectors alike," stated Frederiksen. "The findings in this report are the first of its kind, and tell a compelling story to business leaders in this community. We are confident industry CEOs and leaders will be able to apply these strategies to their own firms."

About Hinge
Founded in 2002, Hinge Incorporated provides revenue-increasing marketing strategies and award-winning brand design to professional service firms. Hinge delivers next-generation strategic offerings that contribute to the branding process, such as strategic analysis and assessment, market and competitive research, strategy development, client surveying and more. With a specialty in accounting, architecture, engineering, information technology, management consulting and government contracting firms, Hinge has built an expertise in finding and marketing the competitive advantage in any professional services business. Its work is often featured in magazines and trade publications and has won four "M Awards" from the Washington, DC chapter of the American Marketing Association. Because of their ongoing volunteer and pro-bono efforts, Hinge has been the recipient of several community leadership awards and honors, including a commendation from the Virginia State Senate for its "appreciation for their community service activities." Hinge can be reached at http://www.pivotalbrands.com.

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Keith Selvin

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