What's Next for the Advertising Business Model.
Cambridge, MA (PRWEB) June 6, 2008
Visible Measures has been selected as winner in the category of Best Analytics and Business Intelligence Technology Company for the 2008 MITX Technology Awards. The MITX Technology Awards, presented by the Massachusetts Innovation & Technology Exchange, recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements.
"We have been extremely impressed with the breadth and quality of the nominations this year. They show incredible innovation across a variety of sectors and highlight the vitality of our local technology community," said Kiki Mills, executive director of MITX. "As we continue to enjoy a surge in technology investments in New England, we are proud to showcase the contributions our community is making to global technology development."
Visible Measures is focused on the unique challenges associated with measuring the consumption and distribution of Internet video. By measuring both online video reach and audience engagement, customers of Visible Measures can grow their viewing audiences, improve content consumption, increase viewing time, and identify new revenue opportunities.
"This award is dedicated to and in recognition of the entire team at Visible Measures," said Brian Shin, founder and CEO of Visible Measures. "I'd like to give special thanks to our product development team for building products that are changing our industry."
More than 325 of the region's top technology and business professionals attended the MITX Awards ceremony. The event also included a keynote address by Dr. Amar Bose, Chairman &Technical Director of Bose Corporation, as well as a panel forum on "What's Next for the Advertising Business Model."
For a complete list of winners please visit http://www.mitxawards.org/technologyawards/finalists_winners.aspx?year=2008
The 2008 MITX Technology Awards sponsors were Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle, Rocketship and Technology Review, Inc.
About Visible Measures
Visible Measures is an independent third-party measurement firm for Internet video publishers and advertisers. Our patented approach has been designed from the ground up to meet the unique challenges of measuring of digital video reach and engagement. By capturing every video interaction by every viewer in every video, we provide organizations with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to http://www.mitx.org.
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