Launches Travel Website Catering to the Over-50 Travel Market

Share Article launches new website that provides a complete travel resource to the over-50 traveler. announces today the public opening of, the Web's newest travel site focused specifically on the over-50 traveler. After several months of development and testing, the website is live and traffic is increasing steadily.

Extensive market research uncovered that there were few resources available to the senior market when it came to travel. This market, which comprises 28% of the total American population, was in need of a website that provided travel information suited specifically to their age group.

SmartSeniorTravel is uniquely designed around the needs and preferences of the rapidly growing baby-boomer travel market aged 50 and over. On, visitors can find information on destinations, travel tips and, as well as the latest travel bargains and offers; all specifically written and edited with the over-50 age group in mind.

A free newsletter, distributed weekly via email is available to all site visitors when they provide their name and email address in the subscription box on the home page. This newsletter's content brings time-sensitive news and valuable travel offers directly to the subscriber's inbox. will also be launching in Q3 of 2008 in order to better cater to the travel preferences and tastes of the UK and European senior traveler

More information about SmartSenior Travel can be found by visiting

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Deborah Woodward
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