Rob Snell Part of Panel at Leading Conference and Presents Email Marketing Webinar on June 20, 2008

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Leading Yahoo! store expert discusses popular platform at IRCE. Webinar reveals secrets to how he increased sales over $800,000 with innovative email marketing tool from Top Right.

He's a great teacher and very generous with his knowledge -- we've learned a ton from having him as a beta client. Based on his feedback we've made it so that just about any online store on the Yahoo! platform can take what he'll teach and use it to grow their online store sales.

Rob Snell, Yahoo! Store blogger and author of Starting a Yahoo! Business for Dummies, will share secrets to grow your online store sales at IRCE in Chicago on June 12, 2008 and in an exclusive email marketing webinar on June 20, 2008.

On a panel with other leading Yahoo! store owners including Bridal Gift Store - American Bridal owner Shirley Tan, Rob will discuss the Yahoo! Store platform and reveal a true behind the scenes perspective on the largest hosted online store platform available.

In his email marketing webinar on June 20, 2008, Rob will provide step by step guidance on using segmented email marketing to reach out to your existing customers via email. To register for the webinar on June 20, 2008 at 1 p.m. PDT, visit https://www1.gotomeeting.com/register/689210020

As part of the June 12, 2008 Internet Retailer Conference and Exhibition Workshop: Powering Your Store with a Third-Party Engine, Rob will share how he powers multi-million dollar online stores using the Yahoo! store platform.

On June 20, 2008 at 4 p.m. EDT, Rob Snell will present an Email Marketing Webinar is being hosted by Top Right -- an email marketing tool built for Yahoo! store owners and marketers.

"I've had a rev-share client increase sales over $800,000 year over year," says the online store marketing expert. "I can't say all the sales increase is from email marketing, but my email campaigns have been the biggest helper this past year. My client asks me to not send emails because they get too busy when I do. I love to talk and I just can't help but share these tips," he adds.

In the Yahoo! store email marketing webinar, Rob Snell will cover how to:

  •     create customer segments from your Yahoo! store data
  •     simplify the email creative process
  •     write compelling subject lines and promotions
  •     measure your results so you can focus on improvement

"What Rob has experienced using our email marketing tools built just for Yahoo! stores is awesome," says Ron Pereira, founder of Top Right. "He's a great teacher and very generous with his knowledge -- we've learned a ton from having him as a beta client. Based on his feedback we've made it so that just about any online store on the Yahoo! platform can take what he'll teach and use it to grow their online store sales."

Title: Yahoo! Store Case Study: How I got an $826,221.62 Sales Increase
Date: Friday, June 20, 2008
Time: 1:00 p.m. - 2:00 p.m. PDT
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/689210020

For additional information on the webinar or Top Right, contact Ron Pereira at http://www.topright.com/request.html. To contact Rob Snell, Yahoo! Store blogger and author of Starting a Yahoo! Business for Dummies, visit his website at http://www.robsnell.com

Yahoo! is a registered trademark of Yahoo! Inc.
Top Right is dedicated to helping online store owners of all sizes get the most out of their most valuable asset -- their customer list. Their powerful yet simple to use customer database and email marketing solutions for internet retailers simplify and improve email marketing efforts through integration, automation and segmentation. Their first release is a customer database and email marketing tool for Yahoo! stores.

Contact:
Ron Pereira, President
Top Right, Inc.
415-217-7017

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