Zilliant Recognized as One of the Best Privately Held Software Companies

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Price Optimization Leader named to JMP Securities Hot 100 List

In today's economic climate, a renewed focus on pricing is more important than ever

Zilliant, the leading provider of price optimization and management software, today announced its recent inclusion in the JMP Securities' report, "Hot 100: The Best Privately Held Software Companies." The report profiles 100 of the leading private software companies as identified by the research team at JMP Securities.

"In today's economic climate, a renewed focus on pricing is more important than ever," said Greg Peters, CEO of Zilliant. "Zilliant's price optimization technology eliminates 'leaving money on the table' during sales negotiations by replacing pricing guesswork with data-driven guidance and market insight. We are pleased that JMP Securities has recognized Zilliant for our ability to deliver industry-leading pricing software solutions, and millions of dollars to the bottom line for our customers."

Zilliant replaces arbitrary discounting, cost-plus and other traditional pricing approaches with quantitative, data-driven price recommendations. Zilliant's suite of pricing applications is specifically designed for the B2B manufacturing and distribution environment to enable sales people to negotiate more profitable deals. The software combines automated technology and pricing science with a company's transactional data to determine what pricing should be on each individual deal. The end result is significant margin gains of 10-15% that add up to millions of dollars of pure profit.

About Zilliant
Zilliant is the leading provider of price optimization and price management applications for manufacturing, distribution, high-tech, and industrial service companies. Zilliant Precision Pricing Suite (ZPPS) uses existing transactional data to improve decisions across all facets of price analysis, setting and execution. ZPPS applications combine powerful price segmentation and optimization science with easy-to-use business applications to help companies achieve the best pricing possible on every deal, increasing profits by tens of millions of dollars. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Austin Ventures, Cardinal Ventures, JP Morgan Partners, and Trellis Partners. For more information contact Zilliant at 877.893.1085 or visit http://www.zilliant.com.

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LORI PIENING
Zilliant
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