Learn Secrets of Successful Consumer-directed Health Plans from HealthPartners, Aetna and Mercer Consultants

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Build participation and C-suite support for consumer-directed health plans (CDHPs) - learn from Aetna, HealthPartners and Mercer Consulting during Essential Keys To Success for Consumer-Directed Health Plans, a June 26, 2008 webinar from the Healthcare Intelligence Network.

According to a 2008 Watson Wyatt health survey that questioned 453 large U.S. employers, nearly half -- 47 percent -- of companies in the United States offer CDHPs to their employees. As part of an overall trend toward healthcare consumerism, the number of employees enrolled in CDHPs has doubled in the last two years alone, and with good reason: health cost increases for companies offering CDHPs are nearly half as much as those offering traditional health plans. But for CDHPs to succeed, certain elements must be present. During "Essential Keys To Success for Consumer-Directed Health Plans," June 26, 2008 webinar, industry experts will describe these elements and how they translate into increased adoption and results. For more information, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?cdhppr


Scheduled Speakers: Julie Bunde, director, product management at HealthPartners, Kathleen Campbell, head of consumer-driven health plans at Aetna, and Alexander Domaszewicz, principal at Mercer, will describe their organization's consumer-driven healthcare strategy.

Conference Highlights: Understanding the keys to successful CDHPs; controlling healthcare costs and engaging members and/or employees in a consumer-directed benefit strategy; assigning appropriate levels of employee/member responsibility for their health; developing appropriate engagement solutions through education and communication; engaging senior leadership in the consumer-driven strategy; implementing strategies for higher employee adoption of CDHPs; fostering healthcare consumerism; and providing the right tools and education to employees/members for health decision support.

Target Audience: CEOs, marketing directors, sales executives, health plan executives, new product development executives, business development and strategic planning directors and human resource executives.

Webinar Formats: 90-minute live webinar on June 26, 2008 includes a 30-minute Q&A; "On-Demand" rebroadcast available June 30, 2008; 90-minute recording on CD-ROM with printed transcript or video recording of webinar on DVD available July 10, 2008. For more information, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?cdhppr


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"Healthcare premiums account for a large percentage of corporate spending, and these numbers are only going up. Consumer-directed health plans may be the answer for both large and small employers looking for new ways to contain costs while encouraging healthcare consumerism. By putting the employee in charge of the quality and cost of their healthcare, companies can control healthcare expenditures while increasing employee responsibility for healthcare decisions."

Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.

About the Healthcare Intelligence Network - HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.


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Patricia Donovan
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