Ice Cold Customs Founder Featured in Northwest Florida Daily for Bringing "Big Wheels" to Florida

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Albert Mercado, the Founder of Ice Cold Customs, a custom car shop based out of Fort Walton Beach, Florida, was recently featured in the Northwest Florida Daily newspaper for bringing the "Big Wheel" car look to the Florida beaches.

The founder of Ice Cold Customs, Albert Mercado, was recently featured in the Northwest Florida Daily newspaper for his influences on the hot rod scene in Walton Beach, Florida.

Mercado's shop, Ice Cold Customs, is the home of the "Big Wheel," a type of hot rod that typically has 32-inch rims, glossy, candy-colored paint jobs and custom fiberglass interiors with flat screen TV's, video game systems and specialty sound systems.

Recently, Mercado had one customer who spent about $100,000 to "trick out" his 1975 Chevy Capri convertible. A set of 32- inch tires alone cost more than $20,000.

"It's all a friendly competition," said Mercado, who owns Ice Cold Customs.

Cars that Mercado and his team at Ice Cold Customs have been featured recently in a car magazine, Donk Box and Bubbles, and have garnered Mercado even more attention. He's also been featured in Big Wheel videos showcasing the trend.

To read the article on Ice Cold Customs, go to, and for more information on Ice Cold Customs, go to

About Ice Cold Customs:
A self-taught custom painter and the only local fiberglass interior installer, Mercado's shop is attracting customers from Atlanta to California and everywhere in between. Ice cold customs specializes in "In Car Entertainment," which includes audio, video, computers and customization. Ice Cold Customs also is the Florida area's leading installer of Car P.C.'s and modded game systems.

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