Firemedia Partners to Launch Advanced Creative and Media Solutions for TV, Web and Mobile

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Former Firebrand Executives form New Media Company Designed to Deliver Integrated Marketing, Creative and Media Services

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Just a few months since the doors were abruptly closed at Firebrand ( headquarters in Lower Manhattan, former Firebrand executives have joined forces to form Firemedia Partners, designed to provide brands with integrated solutions for marketing across today's emerging media.

Firebrand, the world's first synchronous multi-platform brand experience, launched across TV, web and mobile platforms in late November and closed in early March. In its short but illustrious history, Firebrand's efforts confirmed today's consumer interest and appetite for great creative advertising across all platforms.

Firebrand's former CMO, Shari F. Leventhal says, "The knowledge we gained from our Firebrand experience was invaluable--from the streaming video website to the downloadable playlists, the nightly TV show and of course, the launch marketing campaign. The integrated marketing effort, which combined traditional media with search and social media networking, garnered over 2 million television viewers per week, generated over 250,000 unique visitors, and saw over 100,000 playlist downloads--all in just 90 days. We'll continue to tap into the creative talents of our Firebrand A-team to deliver relevant, branded, entertaining content across all new media platforms."

Firemedia services will include multi-platform strategy, branding, advertising, design, web development, production, promotions, social media networking and search engine marketing. Firemedia Partners is led by: CMO Shari F. Leventhal, Creative Director Stacy Van Wickler and Brand Designer Patrick McDonough. Romån Viñoly, Firebrand's cofounder, will serve as Creative Advisor.

More information on Firemedia Partners can be found at

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