We started The New EPA specifically to help small, rapid-growth companies like Vidsense protect their media investments in what's become a highly toxic and wasteful media environment
Forest Hills, NY (PRWEB) June 10, 2008
Vidsense, the web's number one pay-per-click video advertising network, has hired the Brothers Einstein at The New EPA (The New Environmental Protection Agency) as agency of record to handle all re-launch marketing, advertising and PR.
The New EPA marks the first time that media veterans Mike and Jeff Einstein have teamed up in the same agency. Despite almost six decades of senior media sales, award-winning commercial production, marketing, PR, and agency experience between them, the Brothers Einstein introduce a refreshingly contrarian perspective to the agency business.
"We started The New EPA specifically to help small, rapid-growth companies like Vidsense protect their media investments in what's become a highly toxic and wasteful media environment," says partner and digital media pioneer Jeff Einstein. "And the very best way to help our clients protect their media investments is with superior creative strategies and execution, plain and simple."
Brother Mike agrees: "Here at The New EPA we build and protect what Bill Bernbach once described as environments to buy, brand environments that convert prospects into co-conspirators. We know that the ability to deliver your brand message to the right target audience in the right place at the right time is worthless unless and until you've got the right brand message to deliver in the first place."
Mike's background includes tenure as a television business development specialist, broadcast creative director, and founder of Smart Syndication, the first and only local-market, agency-driven spot syndication network, now in its 12th successful year with sponsors like McDonald's, Sonic Restaurants, Subway Sandwiches, KFC, Miller Beer, Hawaiian Airlines, the U.S. Olympic Committee, Sylvan Learning Centers, Wells Fargo Bank, Progressive Insurance, and many others. His 1982 award-winning spot -- Man Eating Lemon -- for the Television Bureau of Advertising remains the seminal industry statement for why television works.
Jeff Einstein is a true digital media pioneer, an old timer in new media with industry roots dating all the way back to 1984, when he co-founded Einstein and Sandom Interactive, the nation's first interactive marketing and advertising agency, acquired by DMB&B in 1994. His work has been featured in virtually every major business venue over the years, including Einstein's Corner, a popular and controversial weekly column for MediaPost's MediaDailyNews, two front-page stories in The Wall Street Journal, and cover stories for George, Red Herring Magazine, PC Magazine, and The New York Times Sunday Magazine. He has appeared as a featured speaker at more than 200 media industry tradeshows and seminars, and as an industry expert on dozens of TV and radio shows, including The Today Show with Katie Couric and CNN's 360 with Anderson Cooper.
In announcing the appointment, Vidsense CEO Jaffer Ali states: "I cannot think of anyone I would rather work with on this launch or ANYONE better qualified to promote and protect the Vidsense brand than the Brothers Einstein at The New EPA."