Santa Monica, CA (PRWEB) June 11, 2008
Dream Foods International, LLC (http://www.dreamfoods.com), a specialized importer of not-from-concentrate citrus varietal juices, proudly announces the appointment of John Carter as Vice President of Sales. Mr. Carter is a successful senior-level produce professional with experience in the areas of sales, marketing, and general management. He held multiple leadership positions over a span of 15 years with Chiquita Fresh North America, LLC. This included his most recent tenure as Director of New Business Development where he pioneered entry into new distribution channels. Previous responsibilities included leading the company's western division, supervising a company owned wholesaler, directing North America marketing, and managing various national and regional traditional channel accounts.
"John is highly regarded throughout the food industry, combining national sales for internationally recognizable brands while also being equally adept at the entrepreneurial level. His appointment is further confirmation of our ongoing focus on expanding sales among successful retailers nationwide," said Adriana Kahane, CEO and Founder of Dream Foods International, LLC. "The popularity of our brands which include the Volcano Lemon Burst®, Volcano Lime Burst® and Italian Volcano® Juices brand is the direct result of the quality of our products. John's expertise will elevate brand awareness even more."
Building on Success
Mr. Carter joins a business notable for its innovative and recognized products. "In making the decision to come to a smaller company, I was impressed with the success that the Volcano juice brands have made in mainstream produce departments. Dream Foods products are right on trend with what consumers are seeking. I welcome the opportunity to build on the company's success and elevate its presence with top retailers and specialty stores across the country," declared John Carter.
About Dream Foods International, LLC:
Dream Foods International, LLC distributes super premium organic, kosher and not-from-concentrate, glass-bottled juices, under the Italian Volcano® brand. This line includes organic blood orange and tangerine juices from Sicily, along with the best-selling Volcano Lemon Burst® and Volcano Lime Burst® squeeze bottle juices. Consumers can buy Dream Foods International's products at the website http://www.mybrands.com and searching under the brand name "Volcano," or they can register on the company's website at http://www.dreamfoods.com to get recipes and help locating retailers in their area.