20th Century Fox and JetSet took advantage of our platform and extended online users' engagements on to mobile. That is a great proof that collaborative partnerships can lead to great engagements and strong effect.
Cambridge, MA (PRWEB) June 11, 2008
"Carmen's crush" - Viral video campaign that includes personalized phone calls by Carmen Electra is shortlisted for MCA (Mobile Content Awards) in the category - best advertising or marketing service campaign.
And here is more - there is a part 2 to "Carmen's crush". She ends up dumping the guy after all, which allowed Fox to follow up with those fans that used the service in the past. That campaign is designed to promote DVD release of the movie Meet the Spartans. Check it out at http://www.carmenhadacrushonyou.com/.
Celtra partnered with JetSet Studios, an independent interactive agency specialized in entertainment, to incorporate mobile feature into viral video campaign.
There was a great response to this campaign! Also the results were heavily noticed in the theater boxes. "We at Celtra are excited to see how agencies and brands get the best of our hybrid online widget and mobile marketing platform, it opens up new possibilities for integrated marketing campaigns that extend from online to mobile" said Mihael Mikek, CEO of Celtra. "20th Century Fox and JetSet took advantage of our platform and extended online users' engagements on to mobile. That is a great proof that collaborative partnerships can lead to great engagements and strong effect."
About the company:
Celtra's Fooch Campaign manager™ platform provides new innovative tools for Digital Marketing. It combines multiple mobile channels with an online widget platform that serves as a distribution network for mobile marketing campaigns. Platform allows modular campaign flow assembly, widget development tools, campaign content management and real time analytics.
Info (at) celtra.com
Cambridge Innovation Center
One Broadway, 14th Floor
Cambridge, MA 02142