Carefree Commuter Challenge Gearing Up for Sustainable Commuting in Summer 2008

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As gas prices surge, CCC registration expected to increase.

The Westside Transportation Alliance (WTA), a non-profit organization that helps employers reduce employee auto commute trips, announced the kick off of its ninth season of the Carefree Commuter Challenge (CCC). The CCC has grown steadily from its beginning with company participation reaching 119 last year and participants topping over 3,300. Also in 2007, the CCC was recognized by ToGo (Transportation Options Group of Oregon) with their prestigious Program of the Year Award. As a result, the WTA anticipates this summer's Carefree Commuter Challenge levels of participation will be bigger than ever.

CCC is a region-wide program, funded by Metro and Federal Transit Administration that creates enthusiasm among co-workers to use commute modes other than driving alone during the month of July. Individuals who report their sustainable commute trips by public transit, walking, cycling, and carpool as well as telecommuting, are eligible for valuable prize drawings. In 2007, CCC presented over $10,000 in cash and - prizes.

"Bike Gallery loves bikes and we also love the WTA. Through events like the CCC you show folks how easy and fun it is to walk, bus, MAX, and ride bikes. Your inspirational activities make a substantial contribution to the livability of our community," said Barb Grove, Community Outreach and Marketing Manager of the Bike Gallery, not only a key annual sponsor, but also a participant in the CCC.

With prices at the pump increasing daily, people are motivated to drive less and the Challenge provides even more incentives, including cash prizes, bicycles, gift-cards, an annual TriMet pass, a chauffeured wine tour and more. In addition, participants can win money by writing essays about their experiences using sustainable transportation modes. And finally, participating companies who submit a proposal stating their need for a bicycle at the workplace are eligible for the Bikeshare giveaway.

New this year, partnering with Drive Less, Save More, the CCC has now made it easier than ever for participants to track their sustainable transportation trips through an online trip diary (http://tripdiary.drivelesssavemore.com). A simple interface will allow participants to record their transportation mode changes for the entire month of July.

"The Challenge is a wonderful springboard for people to get out of their cars and realize the amazing transportation options that the Portland metro region has to offer," said Pete Collins, Program Manager of the Carefree Commuter Challenge. "The CCC has so many great benefits along with the prizes that we are just waiting to give away. We cannot wait for this July to begin."

About Westside Transportation Alliance:
Based in Beaverton, Ore., the WTA is a non-profit organization of businesses and public agencies that promote transportation options to ease congestion, support economic development, conserve resources and provide equitable transportation for everyone. Led by Executive Director, Karen Frost, the organization continues to provide excellent auto trip reduction programs for employers in Washington County and the Challenge for the great Portland metro region. For more information, visit http://www.wta-tma.org or call 503-906-7961.

Media Contact
Pete Collins
Westside Transportation Alliance
Pete @ wta-tma.org
503-906-7941

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