Eluma Provides Remedy for 'Information Overload'

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Releases Public Beta Version of Eluma 2.0

Every person I've worked with has banged his head on this problem

Eluma, a provider of internet productivity software, today announced the availability of a new product to help internet users stay afloat amidst the rising tide of information overload.

Eluma 2.0 provides a simpler way for people to organize web content the moment it's found, rather than losing it or letting it pile up haphazardly. Eluma 2.0 works with standard web browsers such as Internet Explorer and Firefox, and provides familiar metaphors such as folders, tags and flags, to give internet users the ability to organize the information they find on the internet in a much more efficient manner. Eluma 2.0 also augments traditional search engines by helping people recommend, share and discover the most relevant information from the vast amount of content on the internet.

"Information overload affects almost everyone, and the problem is getting worse as the amount of information on the internet is exploding," noted Richard Buck, CEO, Eluma. "It affects mainstream internet users. And even the most savvy internet users, who are using the latest and greatest internet tools and techniques are complaining about it. That tells us that the entire world is still waiting for a solution to this problem."

Information overload has been identified by research firm Basex as the 2008 problem of the year, calculating the impact on productivity at $650 billion per year in the U.S. alone. LexisNexis found that 68 percent of professionals wish they could spend less time organizing information and more time using the information that comes their way.

"Every person I've worked with has banged his head on this problem," said Matthew Cornell, a productivity consultant and blogger from Amherst, Mass. "Staying on top of relevant information -- news, trends, new ideas -- is essential to modern work. But so far technology has been strongest in creating and communicating information, rather than helping us collect, filter, and ultimately make something meaningful of it. Not only does this sap our productivity, it is extremely stressful trying to keep up with it all. It's a big problem that cries out for effective tools."

Eluma 2.0 addresses the problem of information overload with a two-pronged approach. The first is to make it easy to file away information the moment it's found. Eluma augments standard Web browsers with superior tools to allow any type of online information to be easily stored and organized, to help keep found things found. Second, Eluma 2.0 uses various techniques to recommend relevant content, augmenting traditional search, to help identify and present only the most relevant information to each user.

Eluma 2.0 provides the ability to collect online content directly from the Internet Explorer and Firefox browsers; organize it using folders, tags, flags, and smartlists; and share it with one or more people, or with the world. Eluma also merges social search techniques with traditional search, providing capabilities to identify content and collections of content that others have published and recommended alongside traditional search engine results. Finally, since Eluma includes a desktop client, it provides a superior usability experience compared with browser-only solutions, enables users to select any information they choose to be delivered as alerts directly to their desktops, and provides offline access to content. The entire Eluma experience is automatically synchronized across all of a user's machines.

Eluma 2.0 was released in a private beta in March 2008. Based on extensive user feedback from that release, the following features have been added for public beta:

Improved Web Access
Navigation of public collections through Web pages has been improved for public beta. Access to all of a user's private content and collections through Web pages is scheduled for July 2008.

Improved Offline Access
More content is now available to users while offline through the Eluma desktop client.

Local Search
Implementation of a new search tab in the Eluma search results displays results from the user's local data.

Additional Search Engine Options
Users can now choose their desired search engine within Eluma from Google, Yahoo!, Ask, and Microsoft.

Usability
Significant improvements around usability have been implemented, including better organization of items and new menus in the navigation pane, new desktop alert options, the ability to collect, rate, tag, and flag individual RSS items in a feed, and improvements to tagging.

Performance and Additional Platform Support
Eluma now provides support for 64-bit machines and the Firefox 3 browser, and improved performance for search, synchronizing data across multiple machines, and for communicating with the server.

Beginning today, Eluma 2.0 is available free of charge at http://www.eluma.com.

About Eluma
Eluma was founded on the premise that finding the most relevant information on the internet and keeping it organized should be simple and fun.

Eluma builds software that improves personal web organization and productivity while helping people discover and share the best of the web. Eluma launched Eluma 1.0, which was available only to brands, at DEMOfall 2006, the premier launch venue for new products, technologies and companies, where it was awarded the prestigious DEMOgod award. Eluma 2.0 extends the capabilities of Eluma 1.0 to address the needs of users and enterprises, in addition to brands.

Eluma is a privately-funded software company located in Tewksbury, Massachusetts.

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Pamela Woodford
Eluma
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