SecondSpace Introduces Co-Branded Web Site With Honolulu Magazine Featuring Hawaiian Vacation Homes, Condos, Private Communities and Homesites for Sale

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Out-of-region consumers now able to search over 300,000 lifestyle properties via

SecondSpace, Inc., the leading online marketplace exclusively focused on second homes and recreational retreats, today announced a new co-branded Web site with HONOLULU Magazine, the longest-established magazine in the State of Hawaii, featuring luxury homes, homesites and private communities in the Hawaiian Islands and around the world.

The site integrates one of SecondSpace's flagship, creating a seamless online experience for affluent residents and out-of-region buyers searching for their perfect place in paradise.

"We are excited about the partnership with and the new co-branded Web site. It serves as a great resource for our current online users, as well as bringing in a new audience interested in luxury real estate," said Shaun Chillingworth, marketing director of HONOLULU Magazine. "With the co-branded site, the prospect of people clicking back over to our main help us tremendously with our new audience development, a key goal for us in 2008. The new site will also help us develop a new segment for online advertising prospects. The SecondSpace team has been extremely accommodating and easy to work with and we are thrilled to be among the first partners in launching a co-branded site on their platform."

The new site--now available at powered by SecondSpace's highly scalable semantic Web platform and an intelligent listings switch which sorts over 1.5 million property listings to determine those that uniquely match the "second home" lifestyle. SecondSpace "tilts" its deep data base of lifestyle properties to surface those that are contextually relevant to a partner's readers and Web audience--in this case Hawaiian vacation homes--while still allowing users to discover other resort properties, vacation homes and homesites for sale.

"HONOLULU Magazine has long been synonymous with the 'Best of Hawaii'," said Peter Brussard, group product manager for "Now, in addition to finding the best dining, shopping and area amenities, visitors and out-of-region buyers alike can search a broad range of luxury homes and vacation properties for sale directly through the Web site."

Amenity community developers and luxury real estate brokers and agents who wish to feature their properties on the new "Vacation Homes for Sale" Web site can contact for details and pricing information.

Both HONOLULU magazine and SecondSpace are active members of the City and Regional Magazine Publishers Association (CRMA), a membership organization of more than 90 of the leading lifestyle magazine publishers across the U.S.

About HONOLULU Magazine
HONOLULU Magazine is among the handful of publications in the U.S. that have chronicled the events of an entire century and is the oldest magazine in the State of Hawaii. A quality, four-color magazine, it reaches Hawaii's best educated and most affluent residents, as well as its most sophisticated visitors. Each month the magazine takes an unblinking look at contemporary issues. HONOLULU Magazine can be found on the web at .

About SecondSpace
SecondSpace, Inc. ( is an online services company operating a network of highly immersive Web sites that enable people to make the most of the "second home" lifestyle. The company's sites include (, (, and a fast-growing network of international and co-branded sites that connect out-of-region buyers with knowledgeable professionals who have a local presence in thousands of rural and resort communities across the Americas and around the world. SecondSpace's sites are powered by the company's innovative, patent-pending Lifestyle Search & Discovery™ platform. The company is headquartered in Bellevue, WA, USA and led by a team of internet veterans with backgrounds from, American Express,, IMDb, Microsoft, VeriSign, Trendwest and other leading companies.

For all media related inquiries, please contact Minou Nguyen, at (206) 779-4559 or minou(at) or Steve Stratz, (206) 300-9134 or steve(at), both of Illuminate Public Relations for SecondSpace, Inc.


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Erin Coffey
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