The Progressive Farmer Magazine Launches Land For Sale Data Base Powered By SecondSpace's Semantic Web Platform

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More than 3.5 million readers and Web site visitors now able to search world's most comprehensive data base of farms, ranches, acreages, homesites and country homes for sale.

The Progressive Farmer magazine, the largest circulated publication in the country serving farmers, and SecondSpace, Inc., the leading online marketplace exclusively focused on second homes and recreational retreats, today announced the official launch of The Progressive Farmer Land Data Base, a unique vertical search engine featuring more than 300,000 farms, ranches, acreages, homesites, country homes and other rural retreats for sale in the U.S. and around the world.

The site integrates one of SecondSpace's flagship properties,, with the rich content library of The Progressive Farmer, including the magazine's widely popular "Best Places to Live in Rural America" editorial feature. This integration creates a seamless online experience for people passionate about finding land in the country.

"With print and online products reaching more than 3.5 million people a month, The Progressive Farmer is dedicated to serving people who live on the land and love it," said Allen Vaughan, general manager for The Progressive Farmer. "Now, with The Progressive Farmer Land for Sale Data Base, we can deliver a highly compelling online service to our readers and site visitors--all leveraging SecondSpace's platform and Web site. We are thrilled with the tremendous amount of incremental traffic already being driven by this partnership."

The new site, now available at, is powered by SecondSpace's highly scalable semantic Web platform and an intelligent listings switch which sorts more than 1.5 million property listings to determine those that uniquely match the "second home" lifestyle. SecondSpace "tilts" its deep data base of lifestyle properties to surface those that are contextually relevant to a partner's readers and Web audience--in this case "Land for Sale"--while enabling users to search and discover a broad range of rural properties, including farms, ranches, acreages, homesites and country homes across 50 countries.

"For 122 years, The Progressive Farmer has served those with a passion for the land they live on," said Adam Cramer, product manager for SecondSpace. "Now, in addition to delivering the best editorial content for farmers and landowners, The Progressive Farmer is leveraging the Web to help their readers search for, and discover, the perfect piece of land that best suits their lifestyle."

Ranch brokers and land specialists who wish to feature their properties on the new "Land Data Base" Web site can contact Sales @ for details and pricing information.

About The Progressive Farmer Magazine
Established in 1886, The Progressive Farmer serves the needs of farmers and landowners with practical, useful information designed to help them make money, save money and deal with the issues of land ownership. With more than 650,000 subscribers and 3.5 million readers concentrated in the South and Midwest, The Progressive Farmer is the largest publication serving this market. The Progressive Farmer, now owned by real-time market information services leader DTN, is available by subscription only and can be ordered by calling 800-292-2340 or visiting For more information on the new Progressive Farmer Land Data Base, visit

About DTN
DTN, a private company based in Omaha, Neb., is the leading business information services company focused on agricultural, energy and weather business markets. The company delivers business critical information to more than 700,000 subscribers across its vertical markets.

About SecondSpace
SecondSpace, Inc. ( is an online services company operating a network of highly immersive Web sites that enable people to make the most of the "second home" lifestyle. The company's sites include (, (, and a fast-growing network of international and co-branded sites that connect out-of-region buyers with knowledgeable professionals who have a local presence in thousands of rural and resort communities across the Americas and around the world. SecondSpace's sites are powered by the company's innovative, patent-pending Lifestyle Search & Discovery™ platform. The company is headquartered in Bellevue, Washington, USA and led by a team of Internet veterans with backgrounds from, American Express,, IMDb, Microsoft, VeriSign, Trendwest and other leading companies.

For all media related inquiries, please contact Minou Nguyen, at (206) 779-4559 or minou @ or Steve Stratz, (206) 300-9134 or steve @, both of Illuminate Public Relations for SecondSpace, Inc.


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