SugarSync Takes Top Honors for Mobile Innovation From GSM Association

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SugarSync, a popular new web-based service for backing up and synchronizing computers and mobile phones quickly establishing category leadership.

changed the way we look at online backup...this is online storage done right.

Sharpcast, creators of the popular SugarSync service that combines secure online backup, remote access, mobile synchronization, and online file sharing into one simple solution, was selected as the Top Innovator in the category of Most Innovative Consumer Application or Service, and a Global Semi-Finalist in the Americas leg of the 2009 Mobile Innovation Global Award Competition. The competition took place last week in Atlanta, GA, at the GSMA's Mobile Innovation Marketplace - Americas, a precursor to next February's Mobile World Congress in Barcelona, the wireless industry's most important annual event.

A panel of nine judges consisting of strategists for wireless operators worldwide, venture capitalists and other mobile industry experts chose SugarSync as the best solution for solving a fundamental need for mobile customers: having seamless access to all the content stored on their computers from a mobile phone and wirelessly synchronizing changes made on a mobile phone to their computers.

SugarSync is available for free download with a free 45-day trial at http://www.sugarsync.com.

"We are thrilled with the number of high-quality entries we received for the Americas leg of the 2009 Mobile Innovation Global Award Competition," said Bill Gajda, chief commercial officer of the GSMA. Our congratulations to Sharpcast for being selected as the Top Innovator in the Most Innovative Consumer Application or Service category, and all the winners and participants for making the awards and the Mobile Innovation Marketplace in Atlanta a great success."

"This award underscores the importance of a simple, unified experience in an increasingly mobile, multi-device world," said Gibu Thomas, chief executive officer of Sharpcast. "The ability to leave your laptop at home and still be able to view and share your files and media and even control your computers remotely right from your phone is one of the reasons SugarSync stands apart from its competition. We're proud the GSM Association has recognized this."

In addition to the GSMA Global Semi-Finalist award, SugarSync has won several accolades throughout the industry recognizing it as the new standards-bearer in the emerging category of synchronized backup and remote access products. In the last few weeks, CNET ranked SugarSync with a five-star review and dubbed it the "most useful sync tool ever," PC Magazine awarded it four stars, and Laptop Magazine gave it both its Editor's Choice and Ultimate Choice awards, saying SugarSync "changed the way we look at online backup...this is online storage done right."

Additionally, The Wall Street Journal called SugarSync "the best method yet for replicating files," a review in Business Week said "SugarSync simply does better than anything I've seen," The New York Times called it an "impressive piece of work" and The Financial Times called SugarSync "a dream to use."

SugarSync is the first-ever solution that extends wireless "push" synchronization beyond the confines of enterprise email to all consumers, and the data types they care about like photos, documents, music and video. Built on the company's patent-pending Universal Synchronization Platform, SugarSync's powerful software-service combination gives people the easiest way to keep digital media and files automatically in sync across multiple computers, backed up online and remotely accessible from their mobile phones or through any web browser.

Sharpcast is the leading pioneer in converged solutions. A team of wireless and consumer internet industry veterans with a proven track record for building large-scale wireless data systems and successful internet businesses founded Sharpcast in 2004 with a mission to make digital life simple. The company is headquartered in Palo Alto, California.

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