ClearSky Launches DayPass to Boost Carriers' Data ARPU

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DayPass option lets "walled garden" subscribers access mobile web on demand.

Because we create a revenue sharing arrangement with each of our carrier clients, we wanted to offer them a way to improve their data ARPU while addressing the mobile browsing needs of their underserved subscribers; hence DayPass was born.

ClearSky Mobile Media, Inc., a leading provider of managed data services and content to wireless carriers and their subscribers, today announced the launch of its new DayPass™ service. Already, six of ClearSky's three dozen carrier clients in the Americas have either deployed DayPass in production, or are planning a roll-out to their respective subscriber bases.

"ClearSky recognized that only 10-20% of a carrier's subscribers typically purchase a data plan, thus leaving the vast majority of subscribers without any access to the mobile web," said ClearSky's executive vice president of sales, Tony Tagliareni. "Because we create a revenue sharing arrangement with each of our carrier clients, we wanted to offer them a way to improve their data ARPU while addressing the mobile browsing needs of their underserved subscribers; hence DayPass was born."

"All our clients' solutions are designed with the goal of maximizing their data ARPU. For this reason, we encourage all of our clients to implement both an 'open access' and 'walled garden' instance of our popular WAP Gateway service," said Frank Danielson, ClearSky's chief technology officer. "DayPass is a natural extension of our business philosophy, and gives walled garden subscribers an opportunity to purchase a variety of inexpensive 24-hour passes to specific types of mobile sites on the web." Currently, ClearSky offers DayPass options for Social Networking, Weather, Sports, and News. Other DayPass categories will be introduced in the coming months.

About ClearSky Mobile Media
With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media provides market-specific content solutions that drive the growth of data subscriptions and ARPU. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade, private-branded portal that includes downloadable content, mobile web browsing, MMS, and managed data services across all wireless technologies. Today, ClearSky Mobile Media provides its unique mix of mobile data services and mobile content to a combined subscriber base of more than 60 million. To learn more about ClearSky Mobile Media, visit http://www.csky.com.

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