Los Angeles, CA (PRWEB) June 10, 2008
"Advertising is dead, however public relations and integrated marketing communications and social Internet marketing are on the rise," said Vice President George Mc Quade of MAYO Communications, an LA based international public relations firm with offices in San Diego, New York and Bern, Switzerland.
Mc Quade is scheduled to appear live tonight on the educational cable university TV station DHTV (The Center for Mediated Instruction and Distance Learning California State University), Dominguez Hills, 8:00 - 9:00 p.m., PDT. The topics covered will be public relations - "How to reach government, commercial and entertainment business media" with some predictions about new media networks storming the Internet.
The program hosted by Michael Bower, who teaches public relations at the university, will originate from the DHTV Broadband Network Studios of California State University, Dominguez Hills in Carson, CA and will been seen live on Cable Channel 6 in the South Bay, Cable Channel 36 in Los Angeles and regional cable television networks throughout other areas of Southern California.
"Mc Quade has been a popular expert on our TV station before, because of his world of experience of being on both sides of a microphone and camera," said Van Bridgeman, senior Producer, DHTV. "He always brings a breath of fresh air when it comes to the changing world of media relations, public affairs and public relations tactics used to reach the public and in some cases motivate consumers to take action."
MAYO Communications, a green company, was instrumental in a media campaign that led to the successful passage of California Proposition "B", a $20 billion dollar voter's initiative to clean up the air, improve the highway system and relieve congestion at the ports. Other campaigns included the economic impact of 40 Wal-Mart Superstores coming to California; a 2005 campaign to help defeat Prop 72, Mandatory Workman's Compensation measure for small and large companies of 50 employees and a controversial train whistling action in Orange county where Burlington Northern-Sante Fe announced it would blow train whistles at every intersection (90 intersections in the City of Placentia, CA alone), to reduce liability in fatal accidents. A news conference at the tracks where trains came by every 15 minutes prompted BNSF to ban train whistles at night until the PUC met on the issue.
"Consumers have finally caught up with technology, and nearly everyone has broadband access to the Internet. A TiVo digital video recorder brings your favorite television shows, movies, music, videos, and more to your TV," noted Mc Quade. "Newer Televisions allow you to pause the programs during prime time shows, like American Idol, and play them back or skip through commercials an hour later," he said.
Mc Quade is a board member and was the 2006 president of Entertainment Publicists Professional Society (EPPS) LA/NY, and served on the LA chapter of Public Relations Society of America. He founded MAYO Communications in 1995, and launched LINUX 6.0 Operating software in America, August, 1998. He has 15 years of print, TV and radio news experience winning awards in all three media.
"It is a consumer revolution, where people get their news, information on demand, when ever and where ever they want it via social websites such as MySpace, Facebook, or elsewhere Online. The entertainment and advertising agencies are realizing there are billions of dollars to be had on the Internet. And more corporations, even high tech customers are switching to PR."
MAYO Communications, an international award-winning full service public relations and marketing agency, based in Los Angeles has recorded a new record number of media inquiries and media impressions thanks to the Writers Guild of America (WGA) strike that put a lot of small vendors out of business in Southern California.
"Since the strike began, we garnered a record 85 million plus media impressions for Chief Economist Jack Kyser, Los Angeles County Economic Development (LAEDC)," said President Aida Mayo, MAYO Communications based in LA. "Jack was bombarded with calls from the BBC to CNN to Fox Business News and scores of business and entertainment media trades from Forbes to the Hollywood Reporter."
MAYO has been the media relations agency of record for LAEDC since 2001, and last year set a new record of 200 million media impressions, compared to 150 million impressions in 2006. "We were calling Chief Economist Jack Kyser at home and on the weekends for TV, radio and print interviews during the WGA strike. I don't know how he was able to finish the 2008-09 LAEDC Economic Forecast, or anything else during the labor dispute," explained Mc Quade. "We found a lot of global media interest, because the Forecast came out the week of the Oscars, the first real awards show involving writers."
MAYO Communications (http://www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in LA, San Diego, New York and Bern, Switzerland, serving celebrity, corporate, government and nonprofit clients. MAYO offers media relations, media training and corporate communications.
A short list of clients have included: USC, Wal-Mart, California Chamber of Commerce, Southern California Leadership Council, SafeMedia Corporation, World-Trade Center LA/LB, Los Angeles County Economic Development Corporation (LAEDC) with Chief Economist Jack Kyser, senior vice president. On the entertainment side the short list includes: H20 Productions, Whittaker Bay TV drama on Fox Television this fall; Artists Eddie Money, Benny Mardones, Stevie Wonder, Saints of the Underground (legendary rock artists from Alice Cooper, Ratt and Warrant) on Warrior Records.
The MAYO niche: "We don't guarantee media, we just get it!"
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