Visible Measures Recognized as a Top Private Company by AlwaysOn

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Visible Measures Corporation, an independent third-party measurement firm specializing in Internet video consumption and distribution, today announced that it has been chosen by AlwaysOn as an OnHollywood 100 Top Private Company. The award underscores leadership in emerging technology for digital entertainment and media.

Visible Measures is honored to be recognized by AlwaysOn and to be included alongside such amazing companies, many of whom we consider friends in the industry

Visible Measures Corporation, an independent third-party measurement firm specializing in Internet video consumption and distribution, today announced that it has been chosen by AlwaysOn as an OnHollywood 100 Top Private Company. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Visible Measures was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Visible Measures will be honored at the OnHollywood & Broadband Rights Marketplace (BRiM) event on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, California. OnHollywood gathers executives from both the entertainment and the technology industries to identify and debate emerging trends in addition to building relationships and taking advantage of potential new business partnerships. The first annual BRiM will launch an online network that supports new creative projects and offers a digital-rights exchange and auction.

"This year's OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement," said Tony Perkins, founder and CEO of AlwaysOn.

The OnHollywood 100 was selected from more than 1000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Visible Measures was chosen for this honor as an independent third-party measurement firm that focuses on the unique challenges facing Internet video publishers and advertisers. By measuring both online video reach and actual audience engagement, customers of Visible Measures can grow their viewing audience, improve content consumption, increase viewing time and identify new revenue opportunities.

"Visible Measures is honored to be recognized by AlwaysOn and to be included alongside such amazing companies, many of whom we consider friends in the industry," said Brian Shin, founder and CEO of Visible Measures. "This selection is dedicated to our employees, whose commitment and passion for our business make all of our success possible. We are focused on discovering solutions for the various challenges surrounding online video and are happy to have the support and recognition of others, such as the AlwaysOn Network, as we continue to develop innovative techniques for measuring the effectiveness of Internet video."

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://onhollywood.goingon.com/
About OnHollywood 2008
June 10-12 @ The Sofitel Hotel, West Hollywood, California
OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. Our editors will also honor the OnHollywood 100 Top Private Companies and feature the Best of Broadband "BOB" Awards. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Visible Measures
Visible Measures is an independent third-party measurement firm for Internet video publishers and advertisers. Our patented approach has been designed from the ground up to meet the unique challenges of measuring of digital video reach and engagement. By capturing every video interaction by every viewer in every video, we provide organizations with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com.

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

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