Virgin Games Wins 'Best Gaming Affiliate Programme' at Affiliate Marketing Industry's a4uAwards 2008

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Virgin Games were a very worthy winner. With such a big brand to work with, they could easily rest on their laurels, but this simply isn't the case. They won due to their unquestionable success with figures from the program: growth in both Affiliates wanting to work with them; and the subsequent registrations uplift. Both of which speak volumes.

Virgin Games (http://www.virgingames.com) today announced that it has won the title of 'Best Gaming Affiliate Programme' at the affiliate marketing industry's a4uAwards 2008 - the most prestigious affiliate awards ceremony in the UK.

Sixteen awards reflecting all areas of affiliate marketing were announced in front of more than 400 industry specialists at the Award ceremony on Thursday 5th June at the Sheraton Park Lane Hotel, London.

The event was organised by the largest UK affiliate community, the 24,000 member strong affiliates4u.com (formerly the a4uforum), to reward excellence and innovation of both affiliates and experienced affiliate marketing marketers. The independent judging panel, consisting of some of the most experienced practitioners across the industry, used a 200 points system to choose Virgin Games' affiliate programme for its commercial impact, creativeness and use of innovative tools for affiliates.

Virgin Games was one of only four companies to be shortlisted for the 'Gaming & Casino' Vertical category, and fought off tough competition from other well-established brands such as Jackpotjoy (awarded 'Highly Commended') and Income Access.

Pierrick Leveque, Head of Affiliates, Virgin Games, commented:

"We are overjoyed to be recognised as the winner of the 'Gaming & Casino' Vertical category at the a4uAwards. We were up against some highly reputable brands with well-established affiliate program and are immensely proud to have been awarded the top prize.

"For our work to be recognised by the largest affiliate community in the UK is an honour for Virgin Games, and a testimony to the quality and commitment of the affiliate partners we are working with. As a team, we have gone from strength to strength over the past two years, and we will continue to work hard on our affiliates program to ensure that our partners are provided for many years to come with efficient customer service, a solid reporting system and quality marketing tools."

Matthew Wood, Organiser of the a4uAwards, commented:

"Virgin Games were a very worthy winner. With such a big brand to work with, they could easily rest on their laurels, but this simply isn't the case. They won due to their unquestionable success with figures from the program: growth in both Affiliates wanting to work with them; and the subsequent registrations uplift. Both of which speak volumes."

The Virgin Games' Affiliate program is run by Virgin Games, a wholly owned subsidiary of Virgin.com Ltd. Virgin Games Affiliates has been in operation since 2005, and aims to offer affiliates the reporting and marketing tools they need in order to promote its services efficiently and effectively.
Sixteen prestigious awards were awarded to reflect all areas of affiliate marketing; nine Industry Awards, including five Vertical Sector Categories, and seven Publishers' and Community's Choice Awards.
For more information on the winners at the a4uAwards, please visit http://www.a4uawards.com.

Notes to Editors:

About Virgin Games
Virgin Games (http://www.virgingames.com), a subsidiary of Virgin.com Ltd, launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises four distinct offerings:

  •     Virgin Casino, part of the Wagerworks network, brings consumers classic casino offerings like blackjack and roulette, as well as great feature slots like Monopoly, Cluedo, Elvis Multi-strike and the highly popular Mega-jackpots progressive games, with a seeding value of £1,500,000
  •     Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry
  •     Virgin Bingo, part of the St Minver network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as featuring regular celebrity guests in the Virgin chatroom

For further information please contact:

Melissa Robinson / Ali Wallace
Nelson Bostock Communications
Tel. 020 7792 7436 / 020 7792 7492
Email melissa.robinson@nelsonbostock.com / ali.wallace @ nelsonbostock.com

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Alison Wallace

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