Leading NASCAR Jacket Website Re-launched as SpeedwayJacketsPlus.com

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SpeedwayJacketPlus.com debuts under pressure from NASCAR attorneys and licensees. Today, it was announced that NASCARJacketsPlus.com, a leading online retailer of licensed NASCAR and character jackets, shirts, and other merchandise has been re-launched as http://www.SpeedwayJacketsPlus.com.

Today, it was announced that NASCARJacketsPlus.com, a leading online retailer of licensed NASCAR and character jackets, shirts, and other merchandise has been re-launched as http://www.SpeedwayJacketsPlus.com.

Kicking off operations in early 2007, the company grew quickly by offering a huge selection of both licensed NASCAR and character jackets at prices most retailers could not equal. However, success breeds visibility and late in 2007 NASCAR told the company that, due to issues raised by other licensees, the website would have to change its domain name. "NASCAR contacting us came as a complete surprise," said company president Brian Palosi, "since we found many other websites were using "NASCAR" in their domain name." However, taking on a licensing giant like NASCAR made little sense, so after soliciting input from hundreds of fans, customers, and "friends of the company" a new domain name was selected, http://www.SpeedwayJacketsPlus.com.

"We wanted a new name that was similar to where we started," said Palosi, "to make it easy for everyone to find us. We had over 234,000 visitors to our site in just our first year of operation and we owed it to them to make locating our store simple." And while the company carries a huge selection of JH Designs character jackets as well as its full NASCAR line, many customers equate the Dora, M&Ms, Spongebob, and other character jackets with NASCAR due the similar style and cut of the jackets. Because of that, "sticking with the racing-themed name, SpeedwayJacketsPlus made sense to us," Palosi continued. Asked what other changes were in store for SpeedwayJacketsPlus.com customers in the months ahead, Palosi shared a few thoughts. "We want to be the undisputed leader in the licensed jacket sector. We have invested heavily in providing a customer interface that rivals the premier retail websites for ease-of-use and we plan to have new 24X7 customer self-service capability launched later this year. But providing world-class customer service is mostly about people, and we're doing all we can to ensure that every customer interaction is as helpful and courteous as possible." In spite of the unplanned name change, "the future looks very bright, indeed."

About SpeedwayJacketsPlus.com:
Owned and operated by Omni Shops, Inc., http://www.SpeedwayJacketsPlus.com was established to provide fans of NASCAR and other licensed apparel a professionally-managed, low-cost source for their favorite jackets, shirts, and accessories. Visit us online at http://www.SpeedwayJacketsPlus.com or call toll-free (877) 706-8885.

For additional information contact us at (bpalosi @ speedwayjacketsplus.com) or call (253)383-1785.

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Brian Palosi
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