Middleton, WI (PRWEB) June 11, 2008
Today Sway, Inc. announced the establishment of an additional satellite office near Malmö, Sweden. The Sway Europe office will play an integral role in unrolling Sway's flagship product, Shoutlet (http://www.shoutlet.com), to overseas businesses that seek a simple method of using social media in their marketing and advertising programs.
The office will be led by Per Larsen, CEO of Sweden-based MI7, an established leader in products and services for the media industry. MI7's technological trailblazing, as well as its popular online social community for media professionals, make Larsen an unparalleled choice for shepherding Shoutlet into a new market.
"Shoutlet offers a unique resource to European companies and content providers looking for a modern way to disseminate their message online," Larsen said. "Europeans are known as strong early adopters of new social technologies, and Shoutlet will help transmit more engaging content to these savvy individuals."
The Wisconsin, USA-based Sway, Inc.'s premier product, Shoutlet, combines popular technologies such as Web 2.0 e-mail, podcasts, Really Simple Syndication (RSS), mobile messaging (SMS) and video syndication into one application. The product also features social bookmarking capabilities, the ability to syndicate RSS and media player widgets and analyze tracking data through robust reporting tools. It is designed for marketing and communications professionals who seek a user-friendly software platform that allows them to create, distribute and track a variety of social media marketing campaigns.
"The decision to establish a Sway office in Europe was simple," said Sway CEO Jason Weaver. "Shoutlet is an online application that brings together many of the Web 2.0 formats Europeans use daily. It is a product that any business seeking to reach its target audience online can easily utilize to accomplish this goal."
About Sway, Inc.
Sway, Inc. is a leading American social media marketing company based in Wisconsin, USA. Founded in 2004, Sway executes highly targeted online marketing campaigns using its proprietary Web 2.0 marketing platform, Shoutlet. Along with Shoutlet, Sway's marketing research services and campaign management services assist companies seeking to reach customers through the latest social media marketing techniques.