Los Angeles, CA. (PRWEB) June 11, 2008
Renowned celebrity hairstylist, CHAZ DEAN continues to challenge the beauty industry with groundbreaking new additions to his revolutionary line of WEN beauty products which are set to roll out nationally. Following his resounding success with WEN Cleansing Conditioners as a superior alternative to shampoo, Chaz directs his attention to skin with the highly-anticipated WEN Lavender Body Cleansing Crème.
Applying the same principle behind his hair care line, Chaz has replaced the harmful ingredients in soap and conventional body washes with this nourishing, latherless formula that thoroughly cleanses without stripping away vital skin moisture. WEN Lavender Lotion supplements the body wash with a rich, non-greasy hydrating formula. For both skin and hair -- Chaz is adding new WEN Bath, Body & Hair Oil formulas, in Lavender and Cucumber Aloe. Both formulas are light, soothing, moisturizing solutions that softens the hair while adding shine and luster, and providing the skin with a healthy glow.
Chaz is making available for the first time, to the public, an exclusive formula he has been using on his celebrity clients for over 15 years - the WEN Re-Moist Hydrating Mask, in Lavender, Cucumber Aloe, Sweet Almond Mint and Fig. This deep, intensive treatment, which may also be applied as an overnight conditioner, effectively re-hydrates hair to a healthy shine. Finally there's the WEN Styling Crème; a weightless, paraben-free formula for manageable styling while eliminating frizz, and adding shine and volume to hair while acting as a protective barrier from humidity and the damaging heat of styling tools.
The popularity of Chaz Dean's WEN line was underscored recently by a Guthy-Renker beauty infomercial with an unprecedented focus on hair care and a simultaneous launch in the US and Canada and include future plans to roll out the WEN infomercial in the UK, Japan, Australia and New Zealand. Featuring a panel of celebrities and their testimonials on using WEN, the 30-minute segment has generated record-breaking sales for WEN at Guthy-Renker and placed on heavy rotation over cable channels.
Among WEN's most devoted users are many of Hollywood's most glamorous celebrities who credit the line for restoring even the most badly damaged hair to beautiful health. All WEN products were designed by Chaz to seamlessly work with each other for the ultimate balance and harmony of mind, body and spirit. WEN is available for retail from $10-$28 at the Chaz Dean Studio located at 6444 Fountain Avenue in Hollywood, Ca. You can also purchase WEN, and view the proper usage and instructional video, on the website, http://www.chazdean.com.
For further information or product samples please contact:
Mannfolk Public Relations PH: (818) 557.7447