Parents Banned Because They're Not "Hip"

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One way to define what is young, hip and trendy, according to GutYoung.com, is to ban the parental perspective.

I especially like the mixing of forum and link-sharing in one place - it is simple and fun.

One way to define what is young, hip and trendy, according to GutYoung.com, is to ban the parental perspective. GutYoung.com, a social portal site that targets modern, hip, trendy web users aged 15-30, comes out of private beta today. And surprisingly (or perhaps not too surprisingly), GutYoung management discovered during private beta that materials submitted by users who are parents are not considered hip and trendy by non-parent users.

"During the beta, we studied topics and discussion-content submitted by persons of different demographics, and members voted on the hip-ness of the submissions," Brian Chan, Founder of GutYoung.com explains. "Interestingly, we see various submission topics and perspectives across all ages and parental statuses. For example," Brian continues, "extreme sports are considered hip by a 26 year old. But a father of the same age has concerns about the safety of such sports, because he has a kid, and the father suggests that the sport is not hip because it could be dangerous to himself or his kid." Trendy non-parental youths, of course, find this concern with safety to be utterly uncool.

"We have nothing against parents and we truly believe that some parents can be very hip and trendy as well," Brian explains. "But our discovery shows that the mindsets between a majority of parents and the majority of non-parents are essentially different."

After seeing the study results, GutYoung.com polled users, asking whether they consider their parents to be as hip and trendy as they. Not surprisingly, over 76% of our respondents don't think their parents are hip at all. And 84% are convinced that their parents don't see things the same way they do.

"The project's goal is to define what is hip and trendy," Brian asserts. "After considering the statistic studies and the survey, we realized that the simplest and most effective way to accomplish our goal is to keep parents from the site."

The site categorizes submissions and discussions into different verticals, including Fashion, Gadgets, Music, Lifestyle, and Online culture. Trendy young adults share web materials that are hip and in. They can also submit questions to others and start discussions on any topic they deem worthy. Topics and discussions vary from "Fashion trends this year" and "hippest phone/handheld," to "motivation issues with my studies."

"Since I was invited to beta test GutYoung.com, it has become my destination site to hang out online," gushes Lynn Ostrander, a beta user of GutYoung.com. "I visit the site a few times a day on my iPhone during class. It is like a forum with lots of interaction and useful information," Lynn continues. "I especially like the mixing of forum and link-sharing in one place - it is simple and fun."

GutYoung.com is one of a group of social news and discussion portals that have been launched by Brian Chan's team, GutFire Network. Other sites launched by Chan include: Gut Women, which is a niche social portal site only for women; Gut Secret, which is a site that allows anyone to write notes anonymously; Lasting Memory, which is a site that allows anyone to speak out their appreciation to anyone; and Lasting God, which is a social site where religious people may share their religious spiritual experiences.

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