Kettlebell Workout DVD Swings Into the Fast Lane

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Iron Core Kettlebell Series Launches 20-Minute Express DVD

Sarah Lurie, top fitness trainer and the nation's premier kettlebell expert, announces the release of "Kettlebell Express", a 20-minute follow along kettlebell workout DVD.

The kettlebell workout is old-school Russian workout that uses a solid cast iron weight--similar to a cannonball with a handle. The new DVD, "Kettlebell Express", will be the third from Lurie, whose previous two-part DVD series "Kettlebells the Iron Core Way" is sold nationwide at top retail locations including TARGET, Dick's Sporting Goods, Sport Chalet and more. The series reached best selling status, and hit the #1spot in the Fitness DVD category of in 2007.

The dynamic kettlebell workout is a three-in-one workout (strength, cardio and flexibility), and has recently re-emerged as a major movement in fitness, with an array of celebrity fans including Jessica Biel, Katherine Hiegl, Jennifer Lopez, Ethan Hawk, Matthew McConaughey, Penelope Cruz, Lance Armstrong, Mariska Hargitay, Claire Danes, Kim Cattrall and the super-ripped stars of the hit movie "300".

Lurie explains that kettlebell training uses dynamic movements to work each major muscle group. Each exercise is done precisely, with control, as your body works to stabilize its core muscles.

"In this day and age, people want time-saving workouts that produce noticeable results in a reduced amount of time," says Lurie. " The Iron Core Kettlebell Express DVD packs in the fat blasting power of a three-in-one workout--taking half the time of normal weightlifting, while burning twice as many calories in a 20-minute session!"

Lurie says this is possible because unlike traditional weights, kettlebells don't isolate muscle groups--instead each part of your body works hard during each exercise, producing more intense results in a shorter time frame.

Kettlebell Express will retail for $19.99 and will be sold alongside Lurie's full DVD series, Kettlebells the Iron Core Way, and line of GoFit kettlebells.

ABOUT: Sarah Lurie is a fully certified RKC or Russian Kettlebell Certified instructor, and is recognized as the nation's premier expert for kettlebell training. As star of the #1 Best Selling Amazon DVD, "Kettlebells The Iron Core Way", Sarah is the founder of IRON CORE in Southern California, the first fitness studio in the country exclusively devoted to the booming kettlebell workout.

Lurie has been featured discussing the workout in The New York Times, The Wall Street Journal, Newsweek, Women's Health, Fitness, OK! Magazine, and on E! News Daily, NBC, FOX, KTLA, The Home Shopping Network and The Big Idea with Donny D on CNBC. Recently Lurie partnered with GoFit, the nation's leading handheld fitness manufacturer, to create the first line of kettlebells available in major retail stores like Target, Dick's Sporting Goods, City Sports, MC Sports, and the Sport Chalet.

Lurie lives in San Diego, California with her husband Jesse. They are expecting their first child in August.


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