al.com Now Offers Search Engine Marketing to Clients

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al.com adds a new advertising service for clients, search engine marketing.

National search engine marketing is a perfect compliment to the local advertising offered on al.com

al.com, Alabama's largest website with over 871,000 unique monthly visitors*, adds a new advertising service for clients, search engine marketing.

According to eMarketer, online advertising spending in the US continues to grow and will reach $51 billion by year 2012**. al.com is positioned to help companies stay ahead in this competitive landscape by offering search engine marketing in addition to its existing offerings of banner advertising, business directory listings, rich media with video, Web site development, email marketing, sponsorships and classifieds advertising.

al.com's Search Engine Marketing can be targeted to reach consumers locally, nationally or worldwide depending on the client's target market. The client's advertising message will appear on up to 30 national search engines such as Google and Yahoo! as well as on al.com to maximize reach to the consumer. A guaranteed number of clicks to the client's website is offered with the program at a pre-set price which takes away the guess work for the client.

"National search engine marketing is a perfect compliment to the local advertising offered on al.com," states Cindy Martin, President/CEO. "Through the search engines we're able to offer guaranteed clicks from consumers looking for the exact product our client has to offer. Through al.com's local advertising we're able to offer rich media and interactive experiences that build upon relationships between companies and local consumers. It takes both to complete a comprehensive online marketing strategy. This allows al.com to provide a full suite of online advertising services to our clients at competitive rates."

al.com (http://www.al.com), based in Birmingham, Alabama, is an affiliate of Advance Internet, Inc., a leading creator of highly interactive, online community-based news and information Web sites created in alliance with over 36 newspapers owned and operated by Advance Publications Inc., and its subsidiaries, including The Birmingham News, The Huntsville Times and Mobile's Press-Register. In addition to al.com, Advance Internet, Inc. develops and manages nine other local Web sites including cleveland.com; MassLive.com; MLive.com; NJ.com; NOLA.com; OregonLive.com; PennLive.com; SILive.com; syracuse.com and two specialty Web sites, gulflive.com and MardiGras.com. These local brands engage consumers, giving them information that is relevant to their day-to-day lives, as well as empower them to share their opinions with others in their communities within contextual environments.

Source:
*comScore Media Metrix, February 2008
**emarketer, March 2008

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Erin Leon
al.com
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