Playing the Recruiting Game: How the US Army has Pioneered the Use of Game Technology to Recruit the Digital Generation

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As part of their “Digital Generation Initiative”, workplace experts Career Innovation announce the release of a case study that explores how the US Army uses online video games and simulations of the work environment as a way to attract and recruit.

Our vision is to see people living more fulfilled lives, and making a greater contribution to their workplace and community. Using the latest technology, we conduct research to understand what motivates people around the world. Then we help organisations to create inspiring work, and individuals to navigate their career.

As part of their "Digital Generation Initiative," workplace experts Career Innovation have explored how the US Army has pioneered the use of online video games and simulations of the work environment as a way to attract, recruit and prepare people for jobs in the US Army.

The case study includes key conclusions and recommendations for other recruiters considering using gaming, and web 2.0 technologies to enhance their talent attraction and recruitment strategies.

Download the case study by visiting: http://www.careerinnovation.com/viewreport.asp?ReportID=14

Career Innovation regularly documents innovations in the workplace, including the use of technology for recruitment, collaboration, knowledge sharing and other ways of adapting to the expectations of the Digital Generation.

The “Digital Generation Initiative” comprises a review of corporate recruitment websites and use of web 2.0 tools, detailed case studies of best practices, focus groups and a global survey of students and workers. This was launched in early 2008 with young opinion leaders invited by AIESEC, the world’s largest student-run organisation. The new research from this Initiative will help technology firms and top employers track, understand and adapt their use of technology to the emerging communication and working styles of the Digital Generation.

Notes for editors:

About America’s Army – http://www.americasarmy.com

Launched in July 2002 the America's Army game, which is rated "T" for Teen by the ESRB, has become one of the most popular computer games in the world. America's Army has penetrated contemporary culture and is one of the most recognizable game brands as a result of its unique inside perspective of the U.S. Army and its exciting gameplay. In the America's Army game, players are bound by Rules of Engagement (ROE) and grow in experience as they navigate challenges in teamwork-based, multiplayer, force versus force operations. In the game, as in the Army, accomplishing missions requires a team effort and adherence to the seven Army Core Values. Through its emphasis on team play, the game demonstrates these values of loyalty, duty, respect, selfless service, honor, integrity and personal courage and makes them integral to success in America's Army.

About Career Innovation – http://www.careerinnovation.com

Career Innovation (Ci) is a workplace innovation ‘lab’ whose strategic research and practical career tools help increase levels of performance, engagement and inspiration in workplaces around the world. Ci is based in Oxford UK and is funded by some of the world’s leading employers including Marriott International, GlaxoSmithKline, and Boeing, as well as charities such as Cancer Research UK. “Our vision is to see people living more fulfilled lives, and making a greater contribution to their workplace and community. Using the latest technology, we conduct research to understand what motivates people around the world. Then we help organisations to create inspiring work, and individuals to navigate their career.”

Press Contacts

Career Innovation
Paul Townsend
+44(0)1865-202123

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company
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Paul Townsend
Career Innovation
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