Signus Medical, LLC Picks nParallel for Tradeshow Management

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Emerging medical device developer entrusts nParallel with the responsibility for managing its tradeshow properties and program.

nParallel, the international brand communication, merchandising strategy and display agency, announced today that it has been chosen by Signus Medical, LLC to manage its tradeshow properties and program. nParallel's comprehensive service program for Signus Medical includes designing and crafting an extensive renovation of its tradeshow exhibit with the incorporation of new design elements and updated graphics.

"We had lost confidence in our previous agency. Cost estimates were always 'questimates,' making it difficult to manage our marketing budget," said Thomas Hoghaug, president and chief executive officer, Signus Medical, LLC. "We evaluated three new agencies. nParallel stood out as the most straightforward."

"We have now done two shows with nParallel," said Rachel Woodford, senior administrator, Signus Medical, LLC. "Everyone at nParallel is on top of their game, and they make my job much easier."

About Signus Medical, LLC
Signus Medical, LLC is an emerging medical device provider headquartered in Minneapolis, Minn. We develop, market, sell and support creative and unique products for spinal surgery patients. Signus Medical's products are based on original concepts and inventive designs and incorporate advanced technologies and next-generation materials. Our biologics, cervical, lumbar and vertebroplasty solutions provide surgeons, hospitals and patients with best-in-class features, a broad selection of implant options and superior instrumentation. Visit http://www.signusmedical.com or call 866-7-SIGNUS for more information.

About nParallel
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

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