Consumers Print Majority of Digital Photos at Home in European Countries -- New Photo Printing Survey Results Will Be Unveiled at the Lyra Europe Imaging Conference

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Lyra Research (http://www.lyra.com), the digital imaging authority, has recently completed a survey of digital camera and camera phone users in France, Germany, Italy, and the United Kingdom. Results of this survey indicate that the majority of digital photos printed over the past 30 days, were printed in the home. Additional survey results will be presented at Lyra's Europe Imaging Conference on June 18 and 19 in Amsterdam, The Netherlands.

The Five W's of Digital Photo Printing: Who, What, When, Where, and Why

Lyra Research (http://www.lyra.com), the digital imaging authority, has recently completed a survey of digital camera and camera phone users in France, Germany, Italy, and the United Kingdom. Results of this survey indicate that the majority of digital photos printed over the past 30 days, were printed in the home. Consumers in the United Kingdom seem especially inclined to print their photos at home, much more so than consumers in France, Germany, and Italy. Sixty percent of United Kingdom users have printed 100 percent of their photos at home.

In her presentation, "The Five W's of Digital Photo Printing: Who, What, When, Where, and Why," Ann Priede, Lyra's vice president of publications, will unveil more results from this recent survey. According to Priede, "for those users who print photos at retail, ordering at a self-service kiosk with a built-in printer is preferred in the United Kingdom, while off-site processing is preferred in Germany. Users in France and Italy prefer prints made in the store on equipment operated by staff behind the counter."

Besides unveiling the results from new European consumer research, Lyra will cover additional topics for imaging industry attendees at the Lyra Europe Imaging Conference through individual speakers and panel discussions. Lyra has two panel discussions planned for the Conference --- EMEA's Global Leadership in Recycling: Where to from Here? and Lifting the Lid on the European Office Supplies Market.

EMEA's Global Leadership in Recycling: Where to from Here?
Charles LeCompte, president of Lyra Research, will moderate this panel discussion, which will discuss the growing importance of environmental marketing. Panelists include:

  • Eelco Smit, Environmental Affairs Manager, Epson Europe;
  • Sylvia Schürfeld, Manager, Supplies New Business Development, IPG EMEA, HP;
  • Jori Ringman, Recycling and Product Director, CEPI; and
  • Gerd Papier, Senior Vice President, Felix Schoeller Technical Papers.

Lifting the Lid on the European Office Supplies Market
This panel discussion on the imaging supplies market will focus on key issues for the supplies industry: the state of the battle between aftermarketers and OEMs, key channel strategies, the prospects for an all-out supplies price war, and more. Charles LeCompte, president of Lyra, will
moderate this panel discussion. Panelists include:

  • Christian Wernhart, CEO, EMBATEX AG;
  • Richard Martin, Group CEO, Vasanta Group; and
  • Peter Mayhew, Senior Analyst, Lyra Research.

Conference Blog Coverage
Printing and imaging expert and Hard Copy Observer columnist, Jim Lyons, will be providing commentary on the conference's presentations during the event. Be sure to visit his blog at JimLyonsObservations.

How to Register
Attendees are urged to register immediately. Early registrations indicate a capacity audience at the premier Lyra Europe Imaging Conference. To register by phone, call Sandy Tobin at +1-617-454-2612 or, to register online, please visit Lyra Europe Imaging Conference Registration. The conference registration fee is $1,295 per attendee. Companies that register groups of five are entitled to a 20 percent discount.

Drupa Attendees Save $200
Lyra is pleased to offer Drupa attendees a US$200 discount off their registration for the Lyra Europe Imaging Conference (US$1,095 registration fee after discount). To receive this discount, enter "DRUPA" in the discount code field of the online registration form, or mention the code when registering by telephone. Drupa attendees can save even more by combining their savings with group discounts of 20 percent for registering groups of five. (Attendees will be asked for verification of their participation at Drupa.)

Conference Sponsors
Lyra Research is proud to announce that Global Graphics Software is supporting the 2008 Lyra Europe Conference as the 2008 Lyra Worldwide Conferences Sponsor. Global Graphics Software also lent marquee sponsorship support to the 2008 Lyra Imaging Symposium held in Rancho Mirage, CA, in January and the 2008 Tokyo Imaging Conference held in February. Software Imaging will also be the Amsterdam conference's tote-bag sponsor.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit Lyra's Web site to learn more about how Lyra can be your strategic business partner.

CONTACT:
Carolyn O'Donnell
Marketing Director
Lyra Research, Inc.
1-617-454-2627

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