Four Ways to Learn About Mobile Marketing

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The New Media Institute announces 4 ways to learn the basics of and best practices in mobile marketing.

More than 84% of the total U.S. population today use a cell phone to send over 48 Billion text messages per month. Combined with the lack of cell phone spam, Mobile Marketing translates into a major avenue of communications without the noise and beyond the reach of traditional channels

Mobile marketing is the new frontier for advertising and marketing professionals, yielding significant results and endless opportunities. The New Media Institute announces 4 ways to learn the basics of and best practices in mobile marketing.

"More than 84% of the total U.S. population today use a cell phone to send over 48 Billion text messages per month. Combined with the lack of cell phone spam, Mobile Marketing translates into a major avenue of communications without the noise and beyond the reach of traditional channels," explained John Spagnuolo, President of the New Media Institute.

1. Webinar: Mobile Marketing 101 Webinar, June 18 (free registration)
This live Webinar will present proven mobile strategies and best practices illustrated through real-life case studies -- delivered by senior executives from four industry leaders: ePrize, Kinetic Out-of-Home Agency, HTH Worldwide and Gold Mobile.

Date of webinar: June 18, 2008
Time: 1:00 - 2:00 p.m. EST
Register now: https://www1.gotomeeting.com/register/229094154

2. On Your Mobile Device: Mobile Your Universe (MYU)
Learn how to incorporate today's hottest consumer engagement tool into your clients' interactive and traditional marketing campaigns and find out why responses can increase as much as 500%. MYU is a free mobile learning venue, provided by Gold Mobile, for the advertising community. Add mobile marketing certification to your resume, opt-in for announcements of hard-to-find Madison Avenue job openings and network with peers.

On your mobile device, go to http://myu.goldmo.com/. All devices welcomed. (Registration is limited, data plan required, standard rates apply.)

3. White Paper: Mobile Marketing Best Practices and Applications
This paper is an excellent resource and backgrounder for advertising and marketing professionals who want to learn more about best practices and applications of mobile marketing.

To download the white paper, go to http://www.newmedia.org

4. Text MTIPS to 51684
To receive mobile marketing tips from Gold-Mobile, text mtips to 51684. Standard text messaging rates apply.

New Media Institute
The New Media Institute is a research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications.

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Barbara Eber-Schmid
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