Firm Receives U.S. Registration of GreenStorming® Service Mark

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In 2007, the U.S. Patent and Trademark Office saw a 10 percent increase in trademark filings for green-themed marks.

The U.S. Patent and Trademark Office has granted a registration for the term GreenStorming® to AuctorVerno, LLC, a leading green building/green business marketing services firm based in Connecticut.

"The service mark is used to help identify our services which bring a unique perspective for those involved with the development of commercial and residential property, as well as manufacturers, service providers, governmental institutions and non-profits," said Adam Ney, managing director, AuctorVerno. "GreenStorming services help organizations develop green business strategies for their workforce, operation, supply chain and image/reputation."

GreenStorming services include:

•Green Building/Green Business Project Development -- AuctorVerno's trained staff conducts initial stakeholder engagement meetings, employee engagement programs and LEED®/green building project management.
•Employee Engagement -- AV provides engaging speakers that promote the use of corporate responsibility measures for employees or stakeholder groups.
•Green Buzz -- AuctorVerno helps firms develop outreach programs that help tell their story. From media and community relations, to event coordination, AV's staff identifies and helps find the perfect platforms for you to deliver your green message.

In 2007, the U.S. Patent and Trademark Office saw a 10 percent increase in trademark filings for green-themed marks, making it the busiest year ever according to a report released by the Dechert law firm this past April.(1) According to the report, "Trends in Trademarks," filings for new trademarks set a record of more than 300,000 in 2007. The number broke the previous record of 289,000 set in 2000 during the Internet boom. "This shows that if the 90s were known as the decade, the 2000s will be remembered as the green decade," stated Ney.

About AuctorVerno, LLC
AuctorVerno, LLC, is the producer of, Connecticut's leading on-line resource for green business and green building activities in the state. The site also hosts Auggie V's Green Blog. With offices in Bloomfield and Bethany, the firm also specializes in green building/green business marketing with a goal of helping customers develop strategies and set goals that green their workforce, operation, supply chain, image/reputation, culture and mission. The firm's clients include businesses, non-profits, NGOs and government agencies.

*LEED is a registered service mark of the U.S. Green Building Council

(1) EnvironmentalLeader, April 25, 2008

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