Subscription.com Launches with 17 LinkShare Partners LinkShare Advertisers Include Identity Truth, iWin.com, Magazines.com, Match.com, McAfee.com, Shockwave, and Others as Key Partners

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LinkShare Advertisers Include Identity Truth, iWin.com, Magazines.com, Match.com, McAfee.com, Shockwave, and Others as Key Partners. Subscription.com launched in partnership with 17 top LinkShare advertisers, the companies announced today, providing consumers with a single Website for finding, researching and comparing the best subscription services, magazine subscriptions and newspaper subscriptions.

Shop and compare for your favorite subscriptions at Subscription.com.

All McAfee products offer Security as a Service (SaS™) technology that continuously delivers the latest protection so that what consumers value is always guarded, and by participating in Subscription.com, we can enhance the shopping experience for our customers.

Subscription.com launched in partnership with 17 top LinkShare advertisers, the companies announced today, providing consumers with a single Website for finding, researching and comparing the best subscription services, magazine subscriptions and newspaper subscriptions.

"Subscription services and publications continue to explode in popularity, from online services to magazines, but very few people have the time to make a thorough comparison. Subscription.com makes that possible by giving users one place to compare and find the subscriptions that best meet their needs," said Steve Schaffer, publisher of Subscription.com.

LinkShare supported the launch of Subscription.com by recruiting advertisers who participate in the LinkShare Network and giving them opportunities to create custom offers and receive prominent placement. Products such as McAfee Total Protection, Identity Truth Subscription, Match.com, iWin Subscription, Shockwave Unlimited and Magazines.com are just a few LinkShare advertising network advertisers that appear on Subscription.com.

"One of the fastest-growing services at LinkShare is lead generation, where advertisers look to us to find innovative and measurable ways to improve market acceptance of their offerings," said Kelli Beougher, senior vice president at LinkShare. "We are thrilled to work with Subscription.com and support its drive to be a destination site for anyone seeking a single source for all of their subscription needs."

"McAfee is proud to team with LinkShare and Subscription.com to offer our customers a proactive PC and Internet security solution," said Victor Liu of McAfee. "All McAfee products offer Security as a Service (SaS™) technology that continuously delivers the latest protection so that what consumers value is always guarded, and by participating in Subscription.com, we can enhance the shopping experience for our customers."

Jamie Grove, vice president of E-Commerce at Highlights for Children, said, "We're thrilled to extend our relationship with LinkShare by joining the launch of Subscription.com. Highlights Magazines are a natural fit for this exciting new site."

About LinkShare
LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results.

LinkShare clients include Fortune 500 and other prominent and emerging companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a division of Rakuten, Inc.

About Rakuten, Inc.
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten, Inc. is a publicly traded company in Japan (JASDAQ: 4755).

About Subscription.com
Subscription.com is the place for all your subscription needs. The site helps users to quickly find, research and compare everything from services like dating and identity protection, to publications like newspapers and magazines. Subscription.com features over 60 services, over 2,000 magazines, and over 200 newspapers. Users can browse by category or topic to find detailed information on subscriptions that are of interest to them and also find special deals and exclusive coupon codes for extra savings.

US Media Contacts:

Mark Kirschner
LinkShare
646-943-8359
mkirschner @ linkshare.com

Dan Dent
Blanc & Otus
617-451-7351
ddent @ blancandotus.com

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