Addison Avenue Launches 'The Addison Café' to Serve up Financial Messages to Gen Y Consumers: New Online Credit Union Branch Offers Much More Than Triple Latté

Addison Avenue Federal Credit Union launches The Addison Café--a new online branch created to meet the financial needs of Generation Y. At The Addison Café, members can apply for student and auto loans, mortgages, checking accounts, Visa cards and of course learn more from experts and each other through the Addison Café Blog. For more information on The Addison Café web site and blog, visit http://theaddisoncafe.com.

Palo Alto, Calif. (PRWEB) June 16, 2008 -- Addison Avenue, one of the nation's most innovative credit unions, launches The Addison Café--a new online branch created to meet the financial needs of Generation Y. At The Addison Café, members can apply for student and auto loans, mortgages, checking accounts, Visa cards and of course learn more from experts and each other through the Addison Café Blog.

"The Addison Café was created to speak directly to Gen Y," said Benson Porter, CEO of Addison Avenue. "It gives them an online place to find valuable banking information and product solutions that can meet their long and short term financial needs. We also launched a blog to initiate a two-way conversation with our members."

According to financial research firm Javelin, Gen Y holds huge potential for profit growth over the next ten years as the incomes of these 20-somethings steadily increase. The Addison Café was created to help young adults start off their careers on the right foot, with high-level financial planning services that will help them pay off student loans, buy their first homes, and start saving for a profitable retirement.

While Gen Y is eager to learn, getting them really engaged is vital to countering their notoriously short attention spans. At Addison Avenue's brand-new blog, members and potential members can connect with customers and employees on industry topics and share practical advice. The Addison Café blog provides insight into finance, investing and the economy in a fun, conversational and engaging way.

For more information on The Addison Café web site and blog, visit http://theaddisoncafe.com.

About Addison Avenue Federal Credit Union
Based in Palo Alto, California, Addison Avenue Federal Credit Union is a premier, full-service financial institution serving 140,000 members nationwide. With the largest financial services division in the industry and more than $2 billion in assets, Addison Avenue offers an unprecedented range of services to employees and family members of sponsor companies throughout the continental United States and Puerto Rico. For more information, please visit: https://addisonavenue.com.

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