KZF Design Architecture Firm Expands to Branding with Launch of Studio 8

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KZF Design, a national architecture firm, has launched Studio 8, a new branding division. The new division of KZF Design integrates branding and graphic design services with architectural design, blurring the lines between design disciplines to interpret an organization's vision and identity across a multitude of disciplines. With the introduction of Studio 8, KZF now provides a broad continuum of services that holistically integrate all components of an organization's corporate identity - from its built environment to its business cards - to consistently communicate its brand and corporate image.

KZF Design Inc., a leading national full-service architecture, engineering, interior design and planning firm, is expanding its services with the launch of Studio 8, a new branding division. The new division of KZF Design integrates signature identity and design services with architectural design, blurring the lines between design disciplines to interpret an organization's vision and identity across a multitude of disciplines.

With the introduction of Studio 8, KZF provides a broad continuum of services that holistically integrate all components of an organization's corporate identity - from its built environment to its business cards - to communicate its brand and corporate image.

"Since its beginning, KZF Design's strength has been its diversity of disciplines," said Natascha Grody, Director of Studio 8. "It is a natural growth for KZF to introduce complete branding services with the launch of Studio 8."

With the introduction of Studio 8's continuum of services, KZF Design can help an organization analyze and understand its brand and then design everything from the built environment to business cards to help an organization live its brand.

"We call it blurring the lines to clarify your identity and effectively communicate your brand," Ms. Grody said. "Businesses are frustrated with the inefficiencies of working with multiple agencies to communicate their brand. Our multidisciplinary approach provides efficient business solutions."

KZF has invited Brownstone Design, an environmental graphic design firm, to partner with KZF on Studio 8 projects involving environmental graphics, signage and wayfinding. Brownstone Design is a licensed, minority owned and operated firm founded by Erik Brown and based in downtown Cincinnati. Brownstone features a diverse collection of experience in wayfinding system design, retail design, hospitality design, recreation imaging and event imaging design. Erik Brown¹s designs have enhanced the Atlanta 1996 Centennial Olympic and Paralympic Games, the Nagano 1998 Winter Olympic Games, Disney resorts in Orlando, and retail centers around the country. Brownstone Design's projects have included Churchill Downs in Louisville, UK Healthcare's Albert Chandler Hospital in Lexington, Northern Kentucky University, and the Chicago White Sox stadium.

Studio 8's director, Natascha Grody, has international experience in corporate identity, brand development, strategic marketing, communications, advertising and corporate promotions. The success she achieved in redefining KZF Design's brand as vice president of marketing over the past two years laid the groundwork for her new role. Natascha's early training in marketing was with Procter & Gamble in Germany. A native of Germany, she is fluent in four languages and has worked for international corporations and privately held companies, including LAGA (formerly Lipson Alport Glass & Associates), a design and innovation company with offices in Chicago, New York and Cincinnati, and Foresters, a 134-year-old financial services enterprise and fraternal benefit society, with headquarters in Toronto and operations throughout the U.S., Canada & the United Kingdom.

Studio 8 offers effective design that is fully integrated with KZF Design's well-regarded architectural, engineering, interior design and planning services. Studio 8's full spectrum of services includes strategic brand analysis and development, identity and logo development, graphic design, environmental graphics, wayfinding and signage, exhibit design, marketing communications and interactive media.

KZF Design, Inc. is a leading national full-service architecture, engineering, interior design and planning firm, now in its sixth decade of enhancing the built environment through the power of design. KZF's corporate headquarters are in Cincinnati, Ohio; KZF also has offices in Atlanta, Ga., and an affiliated firm, KZF Design LLC of Florida, with offices in Orlando and Tampa. KZF's award-winning designs and technical expertise have created cultural landmarks, education centers, offices and workplaces, transportation structures, as well as government, military and industrial facilities. Its clients include the Rosenthal Center for Contemporary Art, Cincinnati Art Museum, the University of Cincinnati, The E.W. Scripps Company, Citigroup and Toyota. In addition, KZF has completed numerous design and engineering contracts for the US Air Force, US Navy, US Army, US National Guard, US Army Corps of Engineers and the Federal Bureau of Prisons.

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