Market Research for New Product Development: A Crash Course
Waltham, MA (PRWEB) June 16, 2008
Applied Marketing Science is pleased to announce that it will exhibit and hold a 1/2-day workshop at the 32nd Annual PDMA International Conference, which will be held from September 15-17, 2008 at Disney's Contemporary Resort in Orlando. This major industry event attracts hundreds of practitioners and academics from the early "Fuzzy Front End" to the back end and commercialization of New Product Development.
AMS Executive Vice President Gerry Katz and Principal John Mitchell will present the workshop "Market Research for New Product Development: A Crash Course" on September 17th from 1 p.m.-4 p.m. In this workshop, Katz and Mitchell will address the unique issues faced by market researchers in the field of new product development, including:
- Primary versus secondary research
- Exploratory vs. evaluative research
- Qualitative vs. quantitative research
- Business-to-Business (B2B) vs. Business-to-Consumer (B2C) research
- Products vs. services
- Outsourcing vs. do-it-yourself research
For more information about the conference or to register, please visit the PDMA (Product Development and Management Association) website at http://www.pdma.org. Individuals who enter the priority code SP08IC when registering will receive 20% off the prevailing conference fee.
About Applied Marketing Science:
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.