THAT Agency Defies the Limits of Interaction and Information with RegencyCenters.com

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Regency Center's website, redesigned, on the cusp of brilliant aesthetics and interactivity.

THAT Agency, a Web design and online marketing firm based out of Florida, adds RegencyCenters.com to the mounting list of websites developed to wed function and design. Regency Centers, a national developer and owner of over 450 neighborhood and community shopping propertiescenters, approached THAT Agency with the task of designing and developing a highly-interactive website that assembled every center property and available space listing of Regency's into one user-friendly portal for current and future clientstenants.

By working closely with Regency Centers, THAT Agency established a comfortable understanding of who Regency is and what their intentions and aspirations were for the website; concluding with a product that both parties have been exceedingly satisfied with.

"It's a project that required a thorough regard for interaction, one that would keep to the Regency Centers brand and serve as an ultimate resource communication tool for the company and our properties," said Regency Center's Senior IT Specialist, Craig Myers.

THAT Agency developed RegencyCenters.com on a solid PHP platform, utilizing a dizzying array of elements to bring quick response and superior functionality to the site's clean-interface design.

Accompanying a tableless-CSS design for better search engine optimization, RegencyCenters.com utilizes AJAX for smoother transitions and a more natural response to visitor interaction. Flash elements garnish the home page and property map for aesthetic-flare, and the implementation of Microsoft Virtual Earth fuels the website's custom property search engine, providing users access to a comprehensive database of Regency Center's' properties that span the country.

"Our discovery process was an imperative step to truly understanding Regency Center's' needs and goals. The new website called for a fresh approach to the branding and the precise delivery of their message. RegencyCenters.com, as a result, is now a lush environment of information, live maps, street views, and full property and available-space search that is easy to navigate," said THAT Agency president, Bill Teubner.

The new website has given Regency Centers an innovative response to their growing and future client base with a highly-interactive and thorough portal of information.

About THAT Agency:
THAT Agency is a leading Web design and online marketing firm from Florida. While their client list includes international companies such as Sol Melia Resorts and Masonite Doors, they continue to meet the needs and budgets of smaller businesses. They are able to provide all of the services of a web solutions company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists, they are capable of designing a solution for just about any marketing or advertising need. From the web to print, THAT Agency has built a reputation based on quality and timely delivery. THAT Agency can be contacted at 561-832-6262, or on the Web at http://www.THATAgency.com

About Regency Centers:
Regency Centers is a national developer, owner and operator of grocery-anchored and community shopping centers. They have spent more than 40 years building a legacy of success evidenced by 450+ centers, 21 regional offices and properties in nearly every major market. Their highly-focused commitment to quality and innovation has made Regency an industry leader and premier shopping center company. Regency Centers can be contacted on the Web at http://www.RegencyCenters.com

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