Dealer.com Expands Relationship with Akamai to Ensure SmartSites Deliver the Fastest, Most Reliable and Secure Content in Automotive Industry

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Dealer.com today announced that it has recently expanded its relationship with Akamai Technologies, Inc. to ensure that its SmartSites deliver the fastest, most reliable and secure web content available today. By leveraging Akamai's Web Application Accelerator(SM) service, Dealer.com is one of the only marketing vendors in the automotive industry to join the ranks of Fortune 500 companies and multi-national corporations that use Akamai's globally distributed computing platform to conduct business online.

Dealers looking for every competitive advantage will benefit from their websites' connection to a backbone that offers unparalleled performance.

Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced that it has recently expanded its relationship with Akamai Technologies, Inc., the leader in powering rich media, dynamic transactions and enterprise applications online, to ensure that its SmartSites deliver the fastest, most reliable and secure web content available today. By leveraging Akamai's Web Application Accelerator(SM) service, Dealer.com is one of the only marketing vendors in the automotive industry to join the ranks of Fortune 500 companies and multi-national corporations that use Akamai's globally distributed computing platform to conduct business online.

"As dealers rely more on their websites to sell cars and add to the bottom line, it becomes crucial for their websites to perform flawlessly. Akamai has the largest network for extremely fast delivery of the rich, multimedia content that today's auto shoppers demand," said Rick Gibbs, CTO of Dealer.com. "Dealers looking for every competitive advantage will benefit from their websites' connection to a backbone that offers unparalleled performance."

Akamai's Web Application Accelerator service is used to optimize the performance of thousands Dealer.com client websites. Akamai's EdgePlatform(SM) is one of the world's largest distributed computing platforms comprising more than 34,000 servers equipped with proprietary software and deployed in 70 countries. The system is designed to intelligently optimize routes, avoid problem spots on the Internet and ensure that websites perform optimally, media and software download flawlessly, and applications perform reliably and fast. At any given time, Akamai's powerful network delivers between 10-20% of the world's web traffic.

Dealer.com also takes advantage of Akamai technology to create redundancy in its network, providing dealers with fail-safe, continuous operations of their websites in a secure environment.

About Dealer.com
Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly's Dealers' Choice Awards.

Dealer.com's suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers' online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.

For more information, please visit http://www.dealer.com or call 888-894-8989.

The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit http://www.akamai.com.

Akamai, EdgePlatform and Web Application Accelerator are either marks or service marks of Akamai Technologies, Inc.

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Holly Forsberg
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