Blast Companies Expands Service Offerings to Better Meet Client Mobile Messaging Needs

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Blast Companies introduces express mobile opt-in and event messaging to give clients more tools to build their mobile databases.

Event messaging can be used at any time during an employee or customer experiences

In keeping with its commitment to providing clients the most up-to-date technology to better manage consumer information and communicate with their target audiences, Blast Companies introduced two additions to their mobile messaging portfolio. With express mobile opt-in and event messaging, Blast Companies gives clients yet another tool to build their mobile databases.

Blast Companies express mobile opt-in allows clients to provide their customers a quick and easy way to opt-in to receive mobile content via the web. Those wanting to receive mobile content can click on a link (promoted on a website, email marketing, etc.) directing them to a Blast Companies microsite where they are able to enter their name, mobile number and email address. Not only does the microsite have the look and feel of the client's website, but it manages the opt-in/opt-out process according to mobile carrier requirements and Mobile Marketing Association guidelines. Clients can also promote handset opt-in as well via a keyword to maximize the building of their mobile database.

Express mobile opt-in can be customized to obtain additional consumer preferences and segment customers into groups, allowing brands to send relevant mobile content and therefore increase consumer response. All information submitted is available in real time and can be easily downloaded for review.

"With more and more people using their cell phones, mobile messaging is becoming an increasingly prevalent form of marketing communication," said Chris Torbit Blast Companies founder and president. "Express mobile opt-in is a cost-effective tool our clients can use to build their mobile database and better communicate with their audience."

In addition to express mobile opt-in, Blast Companies also introduced the event messaging bundle as part of their extensive line of mobile messaging applications. The event messaging bundle includes a combination of mobile marketing applications which help clients easily engage event attendees through the use of SMS text messaging. The event messaging bundle can be used for business meetings, employee conferences, employee reward trips, etc.

As part of the event messaging bundle, clients receive the following: express mobile opt-in, welcome SMS message, two messages during the event and a thank you message. Other options include additional SMS messages, mobile survey, voting/polling and voice broadcasting.

"Event messaging can be used at any time during an employee or customer experiences," said Chris Torbit Blast Companies founder and president. "It allows corporations and event-planning companies to take their events to the next level."

Blast Companies offers database messaging applications and marketing services in voice broadcasting, e-mail marketing, IVR and mobile messaging. The company offers a robust product set enabling businesses to deliver personal, interactive messages simultaneously to thousands of customers and prospects over various communications mediums. By offering not just the technology, but also the marketing strategy, design and execution, Blast Companies helps clients dramatically increase productivity, profitability and brand awareness.

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CHRISTOPHER TORBIT

Jennifer Kennedy
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