Acquity Group and Kohl's Honored with Interactive Media Award for Kohls.com eCommerce Re-Launch

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Enhanced design, improved customer navigation, efficient checkout, and increased offerings earn Outstanding Achievement Award from the Interactive Media Council

Acquity Group was a true partner throughout our eCommerce launch

Acquity Group, a leading provider of consulting services and digital solutions, was recognized today as the winner of the Interactive Media Award (IMA) for Outstanding Achievement in eCommerce. The Award was presented jointly to Acquity Group and Kohl's for the re-launch of the Kohls.com eCommerce website.

The Outstanding Achievement award is given only to sites characterized by high principles in professionalism, strong standards of compliance, and impeccable planning and execution. In presenting its award to Acquity Group and Kohl's, the Interactive Media Council lauded Kohls.com for its demonstrated excellence in design and measurable results in improved user experience.

--Key Enhancements to the Kohls.com Site--

The new Kohls.com provides customers an enhanced online experience through strategically designed features, such as improved search functionality, user-friendly site navigation, and a streamlined checkout process. The site's interactive design aligns with Kohl's branding and positioning, ensuring that consumers will have the same branded experience whether shopping in-store or online.

In addition to improved user experience, the site also gives consumers access to designer-specific microsites for original product lines, such as the exclusive Simply Vera Vera Wang fashion collection.

"Acquity Group was a true partner throughout our eCommerce launch," said Kohl's CIO, Jeff Marshall. "Their knowledge of eCommerce and passion for Kohl's success was a key factor in making the launch of the new Kohls.com a huge win."

"Our deep experience in developing eCommerce sites for many of the world's largest retailers allowed us to apply a host of eCommerce best practices in the re-launch of Kohls.com," said Chris Dalton, CEO of Acquity Group. "We are honored to receive the Outstanding Achievement award and pleased to have recognition for our continued excellence in retail eCommerce."

This award marks the third year in a row that Acquity Group has been recognized by the Interactive Media Council for excellence in web design and development. Previously, Acquity Group won an Outstanding Achievement in eCommerce award and a Best in Class award in the educational websites category.

About Acquity Group
Acquity Group is shaping the way technology is used to extend the most recognized consumer brands in the world. Acquity Group's innovative digital strategy, interactive marketing & design and powerful IT planning & execution services are the choice of many leading brands. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park, KS, Scottsdale, AZ and Dallas, TX. Additional information on Acquity Group can be found at http://www.acquitygroup.com.

About Kohl's
Based in Menomonee Falls, WI, Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl's operates 929 stores in 47 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's website at http://www.kohls.com.

About IMA
The IMA competition was created and is managed by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals. IMC established the competition in an effort to elevate the standards of excellence on the Internet and offer talented web professionals a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the awards program, establishes the judging system and provides the judges for the competition.

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. The awards competition is open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites. For more information visit http://www.interactivemediaawards.com.

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