Cincinnati, OH (PRWEB) June 17, 2008
OneCommand, (http://www.onecommand.com) the nation's leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced that its automated multi-channel marketing solution for the service department, ServiceConnect, increases first appointment show ratios by 36% and average revenue per RO by as much as 60%. ServiceConnect is a solution that combines the technology of RPM, acquired by OneCommand last year, with OneCommand's powerful suite of customer communication tools, delivering a variety of benefits and enhanced features for dealers.
According to OneCommand CEO, Al Babbington, ServiceConnect is designed for the fixed operations area of the dealership to increase sales to service conversion, appointment show ratios, dollars spent per RO and customer satisfaction, "Growing service revenues can be very challenging as after purchase 78% to 83% of customers maintain their vehicle elsewhere that at the dealership. In today's world, to maintain customers for life you have to communicate in a convenient and unobtrusive manner. ServiceConnect helps fight customer defection by delivering the right message, at the right time and through the right channel. Our results show that ServiceConnect helps to significantly increase the number of customers returning to the dealership for all of their service needs."
ServiceConnect helps dealers target customers with timely, personalized communications based on specific ownership profiles and driving habits. Benefits include increased service revenue and dollars spent per RO, increased appointment show ratio, increased service retention and increased customer satisfaction.
One of the many benefits of ServiceConnect is its ability to provide and coordinate multi-channel communications through a customer's preferred communication channel.
While the typical response rate for targeted mailers is 12-15% for example, results can increase by up to 51% if targeted mail is combined with a Voice of Authority or an email Message that alerts customers to look out for the mailer. ServiceConnect includes targeted mail, voice messaging, text messaging, loyalty programs, an online service appointment scheduler, email marketing, live calls and personal web pages (PURL).
With ServiceConnect, all communications can be designed and coordinated from a single console to be sent to the customer with a few clicks of a mouse. Additionally, ServiceConnect was designed to ensure compliance with all legislation for all communication channels. As regulation guidelines become stricter, OneCommand takes compliance responsibility off the dealer's shoulders and manages everything for the dealer.
ServiceConnect also enables each participating dealership to provide personalized dealer/manufacturer-branded service web pages on their dealership sites, where each service customer can manage his or her individual service records and check for upcoming scheduled services, as well as view and use their loyalty points accumulated through ServiceConnect's loyalty program.
ServiceConnect is powered by OneCommand's powerful new technology platform, OneConnect. OneCommand will release the latest version of OneConnect in the summer of 2008. OneConnect version 3.5 will provide auto dealers with an enhanced suite of simple and easy-to-use customer communication tools, enabling the design and execution of targeted and effective multi-channel marketing campaigns within seconds.
About OneCommand (http://www.onecommand.com):
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, or visit http://www.callcommand.com.