OneSpot content is adding great value to our targeted affinity email programs. With minimal effort, we have seen substantial uplift in open rates with our recent campaigns.
Austin, TX (PRWEB) June 17, 2008
OneSpot, the smart Web content company, today formally announced the commercial availability of its OneSpot publishing-as-a-service™ platform. The new technology service, available on a subscription basis, breaks the bottleneck for delivering the best, most relevant content to any targeted online audience. The OneSpot platform provides a fundamentally new and better model for media sites, traditional publishers, business brands and bloggers to leverage third party content that drives site traffic, audience engagement, SEO performance and email response rates. The company also announced a variety of live customer deployments emerging from the OneSpot beta program, including:
The Web Content Bottleneck
For millions of online publishers, high quality affinity content is the key driver of traffic, audience engagement and revenue on their Web sites, blogs and e-mail newsletters. Unfortunately, it's difficult to stay current with the best content in a given topic area, and too costly to publish great original content on an ongoing basis. This content production bottleneck severely limits the value that media brands, companies and bloggers can create with their online media properties.
OneSpot is a Democratizing Platform
OneSpot fundamentally changes the economics of delivering high volumes of exceptional targeted content to online audiences. Via its proprietary Web crawler and patent-pending content scoring approach, OneSpot automatically tracks over 200,000 Web feeds to uncover the best complementary content for a given topic area. The aggregated content can then be flexibly published on-demand across diverse interactive properties, giving full credit to the original author and source. The process is simple:
- Users identify a few trusted sites they know reflect the interests of their audience, and OneSpot automatically finds thousands of related sources with similar content, continuously identifying the best articles, stories and posts from among them
- Top content is displayed to the publisher in an online editor interface, where individual stories can be approved, featured or blocked
- The user specifies publishing frequency and how the content will be compiled, with options including a content headlines Web page, a story widget, an HTML email newsletter or RSS feed
- Content delivered to online audiences includes the article's headline, a short excerpt of the original article with a link to the original story or site, giving full credit to the original author and source
- Every published story receives its own detail page, dense with relevant keywords and phrases, and is assigned a permanent URL optimized for search engine results
- Each story detail page contains relevant comments from the original content, and encourages further reader participation via discussion and voting features
A Better Way to Source the Web's Best Content
OneSpot takes a unique approach to identifying the best complementary content for a targeted online audience. Typical 'related story' engines use keyword matching or collaborative filtering to identify related content, but these stories are often outdated or limited only to available archived material. OneSpot's breakthrough system finds top stories for a specific topic area by evaluating story linking patterns across the Web, an approach that consistently surfaces content that is the best and most current for a given online audience. This approach also enables publishers to complement their own content without requiring a large existing archive of previously published work.
OneSpot Creates Measurable Business Value for Real Clients
OneSpot is an industrial-strength, smart publishing platform, delivered as a subscription-based technology service that requires no IT resources or changes to existing systems. For OneSpot's live beta customers, the powerful combination of intelligent content sourcing with easy multi-channel publishing has yielded tremendous performance increases in metrics like site traffic, audience engagement, repeat visits, SEO/natural language search performance and email response rates.
Matt Cohen - CEO, OneSpot: "Many great companies have been built by democratizing innovative media models. YouTube democratized broadcast media. Enormous blog platforms now allow tens of millions of people to participate in online journalism. Ning has achieved incredible growth by democratizing the social network. We believe that OneSpot's disruptive publishing-as-a-service model is poised to democratize online vertical media."
Donna Byrd - Publisher, TheRoot.com: "We wanted to complement our own leading editorial content with high quality news stories from around the Web. We're thrilled to use OneSpot's technology to easily provide our users with other relevant news headlines.
Jonathan Gibson - Marketing Manager, Datran Media: "OneSpot content is adding great value to our targeted affinity email programs. With minimal effort, we have seen substantial uplift in open rates with our recent campaigns."
OneSpot allows anyone to discover and publish the best Web content for targeted online audiences. The company's patent-pending Publishing-as-a-Service™ platform provides a fundamentally new and better model for media sites, traditional publishers, business brands and bloggers to leverage third party content that drives site traffic, audience engagement, SEO performance and email response rates. OneSpot was founded in 2005 by online news media pioneer Matt Cohen, and is backed by leading angel investors. The company is headquartered in Austin, TX. For more information on OneSpot, visit http://www.onespot.com.