SplashCast Expands Its Opt-In Social Advertising Solution: New Technology Gives Online Marketers Product Placement Capability

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Integrated video "HotSpots" provide a way for all advertisers to effectively reach and engage users of MySpace, Facebook and other social network sites.

SplashCast, pioneers in the field of social advertising, today unveiled a new technology that brings product placement capabilities to the world of Internet video viewing. By allowing brands to unobtrusively integrate advertisements into new and existing video content, HotSpot technology provides an effective advertising strategy for any marketer looking to reach users of MySpace, Facebook and other social network sites.

HotSpot advertising was designed specifically for use in social network environments where forced advertising has proven to be ineffective. The unobtrusive, opt-in nature of HotSpots works like a product placement advertisement to entice viewers and engage them at a time when they are most prone to the advertising content.

"Social networks represent a unique environment where the user controls the content and uninvited advertisements are shunned or ignored," said Michael Berkley, CEO of SplashCast. "This means that advertisers need to provide compelling content that viewers opt-in to watch or they need to integrate their ads into existing content in an acceptable manner. With the introduction of HotSpot advertising, SplashCast marketers can now do both."

Video viewers are alerted to HotSpot content by a subtle highlighting of an image within the video. For example:

  • A viewer watching a splashcast music video sees the singer's guitar highlighted. By clicking on the guitar, she is shown an advertisement by the guitar manufacturer. A link sends her to an e-commerce site where she can get more information and buy the guitar for herself.
  • A sports fan is watching a SplashCast video of his favorite football team in action. He notices the quarterback's jersey highlighted. By clicking on the jersey, the fan gets instant stats on the player. A link sends him to a web site with more information.

During the course of a video, several items may be tagged with HotSpot advertisements. Viewers can watch the related HotSpot ads as soon as they appear, or choose to watch them after their regular viewing is completed.

"Now any advertiser can effectively reach social network users," said Berkley. "HotSpots can be used by brands looking for content sponsorships or by advertisers looking to partner with content developers. Either way, it provides an effective means for marketers to reach this critical consumer audience."

HotSpot ads can be integrated into any video being shown on the SplashCast opt-in social advertisement platform. Using an interface similar to a multi-channel TV screen splashcasts are used by marketers to distribute videos, games pictures, and other digital content. Consumers who find a splashcast they like can easily add it to their own profile page. Companies can easily update all of their distributed splashcasts with new content, as often as they want, whenever they want.

For more information on SplashCast social advertisements or HotSpot technology visit http://www.splashcastmedia.com or call (503) 222-5645.

About SplashCast:
Located in Portland, Oregon U.S., SplashCast Corporation is a leader in marketing solutions for brands and media companies seeking to reach teens and young adults. SplashCast is the first in a new category of marketing tools called social advertising applications - those specifically designed to reach users of MySpace, Facebook and other social network sites. Since a splashcast can connect users on differing social networking sites, this new marketing tool breaks down the barriers that separate various sites and allows users to come together based upon mutual interests related to specific brands, entertainment, sports or lifestyles.

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BRAD BRENNER
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