partyStrands Fulfills the American Dream at the New 40/40 club

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partyStrands brings super producer The Dream to Las Vegas.

partyStrands, a technology based nightlife evolution that changes the way we party, partners with R&B sensation and uber producer The Dream, to create an Independence Day Celebration Sin City Style. Join The Dream and celebrity friends for VIP celebration with an interactive twist, Friday, July 4, 2008 at Jay Z's brand new 40/40 club.

Debuting at the close of 2007, MTV used partyStrands during New Year's Eve to create the coolest interactive experience ever in Times Square. People used their cell phones to send text messages, vote to choose music videos and answer trivia and polling questions on MTV's 22x40 foot giant HD screen in front of the MTV Studios. Through partyStrands, partygoers and VIP guests can choose the music of their heart's desire by using their cell phones, and also influence the night's flow. The music is chosen from the venue's music library and the song and album art are displayed on the screen, together with the names of the partygoers influencing the song.

Prior to partyStrands, nightlife had been so uninspiring and the creators behind the Strands brand wanted to identify with a musical phenomenon that embodied raising the bar and setting new standards. The only positive byproduct of an industry asleep at the wheel is a dream. With over a decade of hit-making experience and a certified smash in Rihanna's #1 single, "Umbrella", Terius "The-Dream" Nash is stepping out to host one of the largest events to take place in Vegas during the July 4 holiday. Rihanna's "Umbrella", "Breakin' Dishes", or J. Holiday's "Bed" are all the workings of The Dream and guests will be privy to an intimate performance of his latest singles "Love your Girl" with a special DJ appearance by legendary superProducer Just Blaze with appearances by celebrity friends to include Tricky Stewart, Jazze Pha, and many more.

Held at the new $20 million 40/40 Club in Las Vegas, this 24,000 square foot ultra sports bar and lounge located in The Palazzo which is a 643-foot, 53-story extension of The Venetian and Sands Expo complex on the famed Las Vegas Strip. The interior consists of 24kt gold and platinum floors, as well as five, 40 foot bi-level bars throughout the club. partyStrands will completely transform the space with their signature interactive experience and provide guests the opportunity to dictate their own fun.

Join The Dream and partyStrands for a night to remember on Friday, July 4, 2008 at the 40/40 Club Las Vegas. Red Carpet arrival time 10:00 p.m. to 12:00 a.m.

About partyStrands:
partyStrands is an interactive service for party organizers, bars, clubs and DJs, that utilizes mobile phones, digital music and screens, and offers partygoers a new and fresh way to have fun.

Media and VIP RSVP Contact:
The Garner Circle PR
Nicole Garner
770.256.1800
Pr @ thegarnercircle.com

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NICOLE GARNER
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