I am eager to see Pink Banana Media grow and evolve
Los Angeles, CA (PRWEB) June 18, 2008
With corporations finally acknowledging the considerable buying power of the gay community ($712 billion in 2008, according to Witeck-Combs Communications), an innovative new company, Pink Banana Media, has sprung up to help these corporations, large and small, market their services directly to this powerful segment of the population.
Founded by President Matthew Skallerud, a leading gay business expert for almost 15 years, the first-of-its-kind company was started with the purpose of consulting with corporations on the most effective ways to have their product or service strategically placed in front of the eyes of the LGBT community through methods such as gay & lesbian social networking, marketing and advertising.
Working closely with client products or services, Pink Banana Media helps promote its clients to the online gay community through utilizing such Web 2.0 services as Facebook, Myspace, YouTube, Flickr Photos, IGoUGo.com, TripAdvisor.com, and Blog creation,
In addition, Pink Banana Media also specializes in strategic online media placement, meaning that not only does it use Web 2.0 marketing, but also traditional marketing, including banner advertising and e-mail marketing. The company will match any products to the online gay community by targeting specific regions and themes such as travel and sports, for example.
"So much of a company's marketing dollars are being channeled more and more online," says Skallerud, who founded Gaywired.com in 1995. "To work with a company that is seen as cutting-edge and visionary and one that can help navigate them in this space ahead of their competitors seems to be very compelling in today's marketplace."
"I am eager to see Pink Banana Media grow and evolve," says Bob Witeck, CEO of Witeck-Combs Communications. "Matthew Skallerud's vision is one I share, and I anticipate he will do much to help expand market opportunities that benefit consumers, business leaders and investors in countless ways. He will continue to bring integrity to the work we all do."
As a testament to its power and importance within the business community, Pink Banana Media has already worked with such major clients as NYC & Company (New York City's tourism department), Rivendell Media, Interactive Male, Community Marketing and the Las Vegas Gay Days and Nights event, among others.
For more information, please visit the official web site at http://www.pinkbananamedia.com or call (323) 908-3653.
ABOUT MATTHEW SKALLERUD
Matthew Skallerud, President of Pink Banana Media, began his career in the gay & lesbian marketplace when he founded GayWired.com in May of 1995. He successfully led GayWired.com into one of the premiere and dominant gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com. In 2001, he expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included GayMonkey.com, GaySports.com, Navigaytion.com, PrideParenting.com and GayBusinessWorld.com, just to name a few. Having sold these sites, his focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community.
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