UtahPulse.com Launches June 16; Web Site Will Offer Daily 'News for Newsmakers' and Utah's Business Community

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'One-stop' source for Utah's business and political news.

It's a succinct way to receive news and information every day.

A robust "one-stop source for business news," the innovative new UtahPulse.com Web site is designed to keep Utah's business community, political and government leaders, newsmakers and others equipped with news and information that can help impact bottom lines and policy decisions.

Launching this week, UtahPulse.com will be filling a "news gap" by compiling and updating Utah-specific news throughout the day. The site will include links to major Utah news outlets, as well as links to partner sites like the Salt Lake Chamber, Utah World Trade Center, the Economic Development Corporation of Utah, USTAR, the Utah Policy Daily, Launch Magazine, Business Connect, Mountain West Capital Network and the Zions Business Resource Center.

"UtahPulse.com is vital to the business community's growth," said Lane Beattie, president and CEO of the Salt Lake Chamber of Commerce. "It's a succinct way to receive news and information every day."

Developed in partnership with Zions Bank, UtahPulse.com will feature premium business content in text, audio and (eventually) video formats. The news and information will also include subscription-based services (such as "The Daily Pulse" newsletter, designed to deliver the latest, most up-to-date headlines to subscribers every morning).

Each edition of "The Daily Pulse" newsletter will be geared around specific themes - focusing, for example, on topics like International Business, Chambers of Commerce and business public policy, small business development/entrepreneurship, business recruitment and high tech business, among many other areas.

UtahPulse.com will also become the new home of the "Utah Policy Daily" political newsletter. "Utah Policy Daily" subscribers can receive "The Daily Pulse" newsletter in addition to regular "Utah Policy Daily" updates and political news.

The Web site's news and information pages will also include a variety of business lists, data and tools, news links, educational resources and user-generated materials from entrepreneurs, CEOs and policy makers. Visitors to the site can peruse a home page portal with customizable news on local stocks, business trends and other headlines or click through to visit sections of the Web site dedicated to "Business," "Community," "Technology," "Entrepreneurship," "International," "Marketing," "Real Estate" and "Politics."

Relevant podcasts and blogs will also be featured on the UtahPulse.com home page, as will events listings and other pertinent information. Visitors can use the "Pulse Dashboard" to get a snapshot of Utah economic indicators, including the best and worst performers nationally. Additional features allow visitors to search for Utah businesses and their key performance indicators. A supplemental feature highlights Utah's top 25 Web sites according to Alexa, a service that monitors Web activity and most-searched-for sites.

UtahPulse.com visitors will also have the capacity to submit ideas for stories or coverage, and the site is accepting advertisers.

"We're aiming for Utah Pulse to be the premier Web site of its kind in the Rocky Mountain region," said Scott Anderson, Zions Bank president and CEO. "This is the most up-to-date, relevant information possible, compiled for an audience of people who both want to and need to stay informed."

The UtahPulse.com Web site was designed by Love Communications, the Salt Lake City-based full-service advertising agency. Love Communications also developed the interactive strategy for UtahPulse.com, which is scheduled to launch with a media campaign including radio, outdoor and on-line advertising.

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